You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words. Everything you do seems to be just right, and yet your social media numbers are less than stellar. What's going on? [...]

7 Key Strategies to Generate More Leads from Social Media

by Joydeep Bhattacharya September 22nd, 2014

Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information [...]

How #IceBucketChallenge Used Facebook Videos to Go Viral

by Adrienne Erin September 18th, 2014

Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on [...]

How To Get More Followers On Instagram

by Kamila September 15th, 2014

When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn't envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to be one of the most used apps in the [...]

11 Things George W Bush Taught Me About Social Media

by Andrew Marsh September 11th, 2014

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of [...]

Twitter Knows We Want To Push The Buy Button

by Veronica Marmoreo September 10th, 2014

Twitter has announced they will be testing their new eCommerce feature, the "Buy" button, with a small number of select vendors in the U.S. The addition of the "Buy" button to Twitter's current functionality enables users to purchase products or services directly from vendor tweets with just a "few taps": "In our test, an entire [...]

With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector [...]

Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

Facebook's Start To Success Program: Worth $1400?

by Chris Marentis August 18th, 2014

Facebook's Start to Success Program gives small businesses an opportunity to work directly with an account manager from Facebook on their Facebook marketing. However, there's a catch. Businesses have to spend at least $50 per day, or approximately $1,400 every four weeks, on Facebook advertising. Is it a budget-buster, the opportunity of a lifetime, or [...]

Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. So why is it sometimes overlooked by businesses? Simply because some aren't sure how to use the site and just don't believe that it can help increase traffic. Recent statistics show that Pinterest has a staggering 70 million [...]