How to Effectively Promote Content on Facebook

by Alanna Sloan February 24th, 2015

That means you have to work harder smarter to maximize the impact of your Facebook marketing strategy. These tips help you make the most of paid and organic strategies. 1. Schedule Updates Check your page insights and track all engagement levels. Schedule your updates around activity spikes on your Facebook page. Another trick that will […]

How To Promote Your Content On Twitter

by Daniel Kosir February 18th, 2015

The scheduling tip alone will boost your reach and engagement: to think about reaching people waiting for meetings is brilliant.

Quantify Objectives To Make Social Measurable

by James Duthie February 16th, 2015

One of the primary barriers we encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its accountability. Clicks could be tracked, conversions could be measured & ROI was accountable to the very last dollar. But social media blurred the lines of […]

7 Hashtags Turned Bashtags: Lessons Learned

by Ruud Hein February 12th, 2015

1. Coca Cola #MakeItHappy Coca Cola's social media marketers came up with a cute idea. Add #MakeItHappy to a negative tweet and Coca Cola's Twitter bot will pick it up and use the message's characters to create a cute ASCII art image. Sounds awesome and cuddly — until your company suddenly is posting ASCII art […]

Using Content Discovery & Curation To Power Content

by Jessica Davis February 5th, 2015

A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more personally with their brand. Authoritative, useful and share-worthy content is the first step to attracting […]

6 Steps To Bulletproof Your New Social Media Campaign

by Chris Marentis January 30th, 2015

In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that , it's crucial to have an effective online marketing strategy. Follow the framework outlined in this article to get your social strategy right the first time and earn maximum ROI in the process. What […]

How To Calculate The ROI of Social Media

by Shane Barker January 28th, 2015

Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of social media can help you determine if a certain campaign was successful or a complete failure, it's a time-consuming task that involves several challenging […]

How To Use Quora To Write Your Post

by Andrei Petrik January 21st, 2015

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I […]

How to Build Your Brand By Giving It Personality

by Stephen Moyers January 20th, 2015

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain […]

When LinkedIn first launched in 2003 it started out as a simple social network for professionals. Over the years the company introduced groups, company pages, job listings, and various recruiting and networking tools. Today, it's not only a social network but a content powerhouse generating over 30,000 long form posts by LinkedIn members on a […]