/Social Media Marketing

Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)

The previous articles in the "Influencer Marketing 101" series covered the following areas:

How to identify and track the right influencers (Part 1)
Proven influencer pitching tactics (Part 2)

This comprehensive series is sequential. For maximum value, I highly recommend that you [...]

Facts & Stats To Help You Determine If Your Business Should Use Google+

Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that [...]

By |May 30th, 2016|SEO, Social Media Marketing|0 Comments

Pinterest Tools For Marketers And Social Media Managers

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon [...]

By |May 24th, 2016|Social Media Marketing|0 Comments

How To Use Snapchat Effectively For Business

Strong social media followings are important for businesses, but most companies choose to apply their efforts only to the most popular and obvious platforms, such as Facebook, Instagram, and Twitter.

While those are important, they are also expected.

By sticking only to [...]

By |May 18th, 2016|Marketing, Social Media Marketing|0 Comments

How To Calculate Multi-Touch Attribution For Social

Social media exists across your lead lifecycle. It's a first-touch acquisition source, a last-touch conversion point, and of course, an influential part of the buyer's journey. People hear about a new brand from their friends on social media, learn [...]

7 Tips To Step Up Your Social Media Marketing Strategy

Gone are the times when social media was just another networking opportunity brands could use to create a buzz. Social media has come a long way from being a silo where interns could learn new skills to a powerful [...]

By |April 20th, 2016|Social Media Marketing|0 Comments

Top 5 Social Media Marketing Tips For Small Businesses

The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]

By |April 1st, 2016|Social Media Marketing|1 Comment

How To Create Content To Attract Social Shares

Think back to the last time you shared a post on Facebook or retweeted someone on Twitter. What was going on inside your head at that precise moment? What was it that made you share that post? This is [...]

By |March 31st, 2016|Social Media Marketing|Comments Off on How To Create Content To Attract Social Shares

Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny
In the previous article in the "Influencer [...]

By |March 28th, 2016|Inbound Marketing, Social Media Marketing|Comments Off on Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)

Social Media Expert Checklist: Questions To Determine Who Is And Isn't An Expert

Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful [...]

By |March 21st, 2016|Social Media Marketing|4 Comments