Pinterest is a valuable social media marketing tool for businesses. With over 70 million users, it enables your brand to connect directly with consumers, showcase your products to the fullest, and drive engagement and sales. Here are ten must-have Pinterest tools for your business. 1. Canva If you want a great presence on Pinterest, the […]
With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually – and continually – improve your content promotion efforts.
It can be hard to believe that not everyone you work with has a social media account. Most have heard about Facebook or Twitter – but does everyone use it? No. Do they want to? Maybe. Some. If they knew where to start. Plus, people are busy! Twitter might be a world they haven't touched […]
Creating shareable content is key for spreading brand awareness and is a very important aspect for online marketing success. Not only is great content one of the most important foundations of your website, it is the driving force for online engagement and has been known to improve relationships with existing readers/clients as well as gain […]
As the king of DIYs and great ideas, you may never think to look to Pinterest for your content promotion. However, as the third most popular social media site (after Facebook and Twitter) you really can't afford to not leverage this tool. Here are some facts about Pinterest that you may not have known: Posting […]
We have all read the “engage” story a million and one times when reading about social networking for businesses and to be quite frank I’m sick of the repetition.
As the preeminent businesses-to-business networking platform, LinkedIn can have a tremendous impact for brands in industries of all types. From brand awareness to acquiring leads and beyond, it presents a number of options to target specific demographics and boost social media marketing efforts. With LinkedIn advertising options becoming much more effective as of late, brands […]
What started out as an idea to improve the sharing of photos between friends now wears many hats, and is easily one of the most popular and used smartphone apps in the world almost 10 years later. Instagram is a quickly growing social media platform. In February of 2013, the company announced it had its […]
Let's have a look at some of the most promising trends in the marketing world to look out for or try. Search Marketing Trends You should stop using recent keyword data trends as they are becoming more and more unreliable. Optimize your website for mobile as more users take to using mobile over the more […]
While Google+ may not be as prolific a social network as others (Facebook, Twitter, etc.), it is still an invaluable platform for content promotion. Google+ promotion tactics range from organic to paid, though currently, Google+ ads aren't yet as extensive or popular as their counterparts on other platforms. Despite the limitations of the network and […]