If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will [...]
The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy.
However, by [...]
If there's one metric that represents a definite and direct result of social media marketing, it is social media engagement.
What Is Social Media Engagement? Why Is It Important For Your Business?
Engagement is the sum of likes, shares and comments that [...]
Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives [...]
Suppose you are a prolific blogger with extremely high-quality writing. Your posts truly shine and make you proud. And yet you get that feeling your blog is somehow underexposed, and you are not getting as much attention from [...]
Social media is an effective promotional tool, and a solid form of engagement. But no one said it was easy. In fact, for many of us it quickly spirals into an unending source of aggravation. There is such a heavy [...]
The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]
The majority of Pinterest users use the platform to buy stuff. That alone makes it a valuable marketing channel worth pursuing.
The fact that it hasn’t been saturated in the same manner as Facebook and Instagram makes [...]
Companies invest thousands of dollars to convince new customers to check out their services and products. But it's not about getting one-time customers. The real goal is to give people such a great experience they become life-time repeat customers.
One part [...]
To catch someone's attention and occupy their interest is not easy; It involves an understanding of what they're interested in and creating content that's engaging enough to hold their attention. Additionally, you'd also want them to interact with it.
Engagement on [...]