Social media is an effective promotional tool, and a solid form of engagement. But no one said it was easy. In fact, for many of us it quickly spirals into an unending source of aggravation. There is such a heavy [...]
The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [...]
The majority of Pinterest users use the platform to buy stuff. That alone makes it a valuable marketing channel worth pursuing.
The fact that it hasn’t been saturated in the same manner as Facebook and Instagram makes [...]
Companies invest thousands of dollars to convince new customers to check out their services and products. But it's not about getting one-time customers. The real goal is to give people such a great experience they become life-time repeat customers.
One part [...]
To catch someone's attention and occupy their interest is not easy; It involves an understanding of what they're interested in and creating content that's engaging enough to hold their attention. Additionally, you'd also want them to interact with it.
Engagement on [...]
Last post we spoke about different content types, content creation, and the benefits of repurposing content. We are at the end of this three part series and I’d like to drive home the benefits of editorial calendars and [...]
Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters.
And it’s working.
Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and [...]
New social platforms are launched all the time. Just like Richard Branson's famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon. [...]
As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn't easy.
Growing your brand on [...]
When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks.
Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. [...]