Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

Facebook's Start To Success Program: Worth $1400?

by Chris Marentis August 18th, 2014

Facebook's Start to Success Program gives small businesses an opportunity to work directly with an account manager from Facebook on their Facebook marketing. However, there's a catch. Businesses have to spend at least $50 per day, or approximately $1,400 every four weeks, on Facebook advertising. Is it a budget-buster, the opportunity of a lifetime, or [...]

Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. So why is it sometimes overlooked by businesses? Simply because some aren't sure how to use the site and just don't believe that it can help increase traffic. Recent statistics show that Pinterest has a staggering 70 million [...]

All too often companies launch social profiles, accounts and pages without a real plan in place. They slap their business logo and company snippet online and let it float… and then watch it sink. Not surprisingly this isn't a good approach, and having an active role in social channels requires more than just a profile. [...]

Social Media Copy: How to "Convert"

by Ann Smarty August 5th, 2014

How are your social conversion rates? I am sure I heard some mental groans from readers, so I am going to assume they aren't great. Or, at least, they could stand to see some improvement. It really isn't your fault; social copy is hard to get right. There are so many variables, and it is [...]

There is a saying with regard to customer service which states that a satisfied customer will tell one or two of their friends about a positive experience, whereas a dissatisfied customer will tell everyone they know about something negative. Of course now, in an age where everyone can have an audible voice online, a dissatisfied [...]

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple social media platforms through one interface. These days this is just one of the benefit's [...]

Update: the move has now been completed. Google rolled out the new Google + Local dashboard platform for Canadian business owners back in August 2013. Not all dashboard platforms are fully migrated and business owners have to wait until Google updates automatically in order to experience the new "Places for Business" dashboard. Features & Benefits [...]

Top Google+ Plugins for WordPress Sites

by Chris Marentis July 4th, 2014

Like many of its competitors, Google+ has positioned itself as a platform capable of comprehensive online marketing campaigns. Since your website can now be integrated with Google+ via Google+ plugins, you can maximize your exposure and reduce your workload all at once. Google+ plugins can pave the way for simpler marketing tactics as you grow [...]

  This October, Yelp will celebrate 10 years operating their online review service, or as they like to call it, an "online urban guide and business review website". Over the past decade, the site has evolved dramatically, and has proven to be an excellent consumer resource for finding local services within various industries. Whether a [...]