Did you know that ? Smart social selling is a game-changer for businesses of all shapes and sizes. It is also important to note that it does require a well-defined strategy in addition to taking a significant investment of time if you are going to really make a difference for your bottom line. If you […]

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that just makes me stop and go, "…Really??" So recently I set out to document all of those "really??" moments by collecting compelling, action-able, and downright jaw-dropping […]

4 Steps To Social Media Spring Cleaning

by Kristy Bolsinger May 14th, 2015

Keep your social in tip-top functioning shape by executing these simple, clean procedures in no-time

  Power to the people! In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands. Research shows consumers continue to heavily rely on peer reviews when researching local businesses to engage with. In a world saturated with marketing material […]

How to Keep Social Stats Updated For Your Website

by Sameer Panjwani May 7th, 2015

Part of what makes online marketing so attractive to brands and businesses is the fact that you can measure practically everything you do. For some, the goal is as simple as measuring traffic and conversions. For others, ROI is more complex and comes in the form of, for example, cost savings from using Twitter to […]

Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media. Sure, it may sound like the sort of thing that only the "big guys" have, but when it comes to keeping your customer experience (and brand) feeling seamless, this is one […]

10 Essential Pinterest Tools to Drive Brand Engagement

by Chris Marentis April 29th, 2015

Pinterest is a valuable social media marketing tool for businesses. With over 70 million users, it enables your brand to connect directly with consumers, showcase your products to the fullest, and drive engagement and sales. Here are ten must-have Pinterest tools for your business. 1. Canva If you want a great presence on Pinterest, the […]

The Essential Content Promotion Metrics to Track

by Daniel Kosir April 9th, 2015

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually – and continually – improve your content promotion efforts.

It can be hard to believe that not everyone you work with has a social media account. Most have heard about Facebook or Twitter – but does everyone use it? No. Do they want to? Maybe. Some. If they knew where to start. Plus, people are busy! Twitter might be a world they haven't touched […]

Creating shareable content is key for spreading brand awareness and is a very important aspect for online marketing success. Not only is great content one of the most important foundations of your website, it is the driving force for online engagement and has been known to improve relationships with existing readers/clients as well as gain […]