If you're in charge of marketing at a small or a medium sized company, you have enough on your plate to work on, and troubleshooting your website shouldn't be one of them. That's why you need to build your [...]
With any collaborative project, it's a two-way street. Graphic designers exist to help companies bring their visions to life. But, there are a few ways to really rub these creative folks the wrong way. Consider the five points below [...]
Having an SSL certificate on your website doesn't just benefit you from security standpoint, but also from search engine ranking. Google has started using HTTPS as a ranking signal last year, which means websites that utilize it will benefit a [...]
1) I Already Have Great Rankings For Several Of My Pages, Will I Lose Them?
There's no reason you're rankings should chance as long as your content doesn't. If your content changes it needs to equal the old content in relevance.
Back in the day (pre-marketing automation software), marketing didn't require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to [...]
This is the million dollar question isn't it? Every form needs to collect enough information to qualify a lead or close a sale... but too many fields will result in abandonment. So what's the answer? This is going to be [...]
With the ease of which websites can be developed in the WordPress content management system (CMS), more and more web savvy small to medium sized business are developing their own sites on the WordPress platform. Much of a WordPress sites' [...]
There are multitudes of bots out there, and they're not all as friendly as this guy.
Evil Robots Want In On Your Web Party
"Wait. What's a bot?" you might ask. A bot is a piece of automated software with a set [...]
The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer [...]