Most website managers are familiar with PageRank. Its Googles way of figuring out which web pages are more popular than others. In the eyes of Googles search algorithm, popular equals quality. After all, why would a bunch of people visit a useless website?
Now what if content could be prioritized by the popularity of the author, not the website? Its an interesting possibility. Google calls it Author Rank.
Lets say for example I have a very high Author Rank. When I make a new post, Google knows immediately that this post was written by a popular author. Bump. My article is ranked higher in the SERPs.
The big question is, how do I get that high Author Rank and all of the sweet, sweet, 100% organic traffic that goes with it?
Create Quality Content
I say this a lot. I shouldnt have to say it at all. Create quality content. Not only will this benefit your Author Rank, it benefits every other single aspect of your online life. Everything. Period.
Stick To Your Niche
Theres a reason that I blog within a niche. Actually, there are many, but the biggest one is focus. My content is focused and my expertise is focused. I dont deviate. As long as I stick to my niche, Google will eventually recognize that Im a popular contributor to my niche and I shall be rewarded.
Be Popular In All Social Media
Social media activity is essential. While Google+ is the big one, considering were trying to raise our Google Author Rank, but dont ignore the others. Facebook still controls the lions share of social media traffic, so Author Rank will factor in reputations on it and other social media sites.
Respond To Comments
Many bloggers dont know this, I only discovered it recently, but Google had been factoring in author responses to comments for some time now. Its just never been made public. Its nice to know that responding and interacting with my readers has a huge impact on my Author Rank.
Connect With Other Popular Authors
This one connects to social media, as well as commenting and contributing to other blogs in my niche. The more ways I can connect with other authors, the more well both benefit from Author Rank
Post Your Thoughts On High Pr Blogs
Many consider guest posting to be the holy grail of traffic generation. While I dont count myself among them, I do know that guest posts, especially ones on high PR sites, are gold when it comes to building the popularity of my site, and now my Author Rank.
Share Content Regularly.
Update. Update. Update. Then share your updates. Fresh new content is the key to a successful blog. Sharing that content will increase traffic to your site and bump your author rank at the same time.
With Google Author Rank becoming more important in the ranking of search results, wed all do well to follow these few tips, and any other we come across, and boost up our rank as high as we can. Well benefit from the effort, and our fellow bloggers that connect with us will also reap the rewards.
An extract from Official Google Patent should complement the statements made in the above write up.
"if the blogger has a large reputational score due to the agent having an established reputation for provided accurate reviews, the rank of the referenced content can be raised accordingly."
-- Google Agent Rank Patent Filing
About Author Rank
I have enjoyed the following references about Author Rank.
- Agent Rank, or Google Plus as an Identity Service or Digital Signature
- Ranking Authors in Social Media Systems
- 10 Content Experts Weigh in on Author Rank in 2013: Part I & Part II