Google's Authorship markup and the rel=author tag has really taken off since introduced almost a year ago. Many authors have linked their content to their Google Profile and the trend is growing quickly. The example below shows the author's profile picture linked to the page or post. It really makes them stand out and adds credibility. Go to Google search and type in "what is rel=author?" The search results bring up many of the experts who have written posts or articles about rel=author with their head shot pictures. Do you want to appear in the search results like they do? Well you can if rel=author is setup correctly. This post provides instructions on how you can setup rel=author for yourself and others at your business using Google+ and WordPress.

Steps to take in setting up your rel=author profile in Google+

You need to have a Google+ account so that you can link your profile to your WordPress website or any other websites that you author a post or article on. Go to Google+ and create your account. If you already have a Google account, login and create a Google+ account.

Google+ Profile page

Once you have created your Google+ page, click on "Profile" and "Edit profile". Fill in the information to build your profile page. Most importantly- add a nice "head shot" photo of yourself. This will be the photo used when your blog posts or articles appear in Google's search results. There are many great blog posts on building your Google+ profile. Go to Google and search for them. For this post, we want to concentrate on rel=author setup.

Adding Contributor links to your Google+ profile

In your Google+ Profile at the bottom of the page you will see "Contributor to". This is a great feature. Add your website first and any other websites or blogs you write articles for. For example, elSue quest posts on Search Engine People. We did the following so that those posts will show up in the search results with the Author profile. All you need to do is:

1. Click on "Contributor to" and the box will open up

2. Add the title of the website or blogsite

3. Add the link to the page. Be sure it is formatted with the http://www. (see example below)

4. Save and repeat byclicking on "Add custom link"

Note: Guest posters and Contributors on Search Engine People get an author box and a dedicated author page on the site. Pretty cool!

WordPress and the Yoast plugin

A business can decide whether it should be the CEO/Owner or the people who write the articles to show up in the search results. We are using Genesis and the Yoast WordPress plugin. Yoast handles rel=author and makes it so you can attribute the home page to one author – it also does rel=author for individual authors.

For example, there are the two of us at elSue who write blog posts. We each have our rel=author links setup with our Google+ Profiles. We can select one of us to represent elSue for the home page – while we still get credit for our individual blog posts. To add User Profiles using WordPress and the Yoast Plugin, do the following:

  • Go to the WordPress Dashboard
  • Under "Appearance" click on "Users" and "All Users"
  • Click on "Add New" and add your profile and any other people at your business who you want to have a user author profile.
  • Click on "Edit" to open the profile page
  • Add your Google+ profile link into the Google+ field
The Google+ Profile link is at the top of your profile page in the Google+ browser.

Fill in all of the profile information – add your website, and SEO information such as Title to use for Author page and and Meta Decription, which can help with your Google rankings. I'll do mine later. For this test, I added my Google+ link only.

Google's Rich Snippets Testing Tool

Google's Rich Snippets testing tool will tell you if it worked or not. Go to Google Webmaster Tools and enter your web page URL and preview.

Yeah! It Worked. After you finish and your test results are good, go and do some searches to see if your author photo and profile show in Google's searches. It may take a while to for you to show up in Google's search results – be patient – as I will try to be!

Google's Basic rel=author information

Not everyone has found Google's basic instructions called "Author information in search results" on WebMaster Tools that helpful. I read some good blogs, asked my Partner Ellen, who is more of an expert on topics like this, and found a couple of excellent videos on YouTube such as "How to Display Author Profile Picture in Google Search Results".

Please let us know if you have any tips or suggestions on the process. Google is constantly changing how things are done and we try our best to keep on top of their changes. Comments from the experts are always welcome!

If you liked this, you'll love 5 Page Quality Indicators That Can Outweigh PageRank

Susan Walsh

WordPress websites and local search engine optimization is our specialty.

elSue Blog

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7 Responses to “How to Setup "rel=author" So That You Appear In Google's Search Results”

  1. Thanks for the tutorial, especially the trick with the Yoast Plug-in. I have been using "manual" techniques to get this right, but I will try in this way to avoid having to edit files again.

  2. Lionel says:

    Firstly thanks for writing this awesome post. I have activated Google authorship couple of days ago on my blog. In Google rich snippet tool I could see my profile link but not in the search results. Can you please tell me how many days it take Google to modify the data on SERP.

  3. Thank you for such a detailed explanation of the set up.Your post helped me to get it to work perfectly.Just one question,will it always display 'BY Author Name' and the date as i tested out on the rich snippets tool.I would like to hide 'by Ronak Bagadia' and the date since mine is a website and not a blog.Is there any way that can be done?

  4. Susan Walsh says:

    Ron, sorry I didn't see your question until today when I was pointing someone to this post. There's a great post on the Blumenthal blog 2/3/13 saying to do both Rel=Author and Rel=Publisher. Here's the link http://blumenthals.com/blog/2013/02/03/google-local-rel-publisher-or-relauthor-you-should-do-both/

    THIS IS WHAT DANIEL BERMAN SAID IN THE COMMENTS:

    You want to setup the rel=”publisher” to provide a context of identifying your business website to Google and especially giving you the chance to give them the categories that your business best fits, and then tying all of that back to your NAP information that Google has on file.

    You want to setup your rel=”author” markup to recognize your contribution to the content as published by the business, but recognizing that your role as a human being is larger than just your position at that business. Maybe you also have a blog, and a hobby website. If you setup the rel=”authorship” formatting on all of those sites then your online identify or persona becomes clearer to Google as whole.

    That said both are needed, just like getting a yellow page listing for your business and business cards for yourself are helpful so that people can find the business but also personally connect with you as a person.

    I THINK THIS ANSWERS YOUR QUESTION – GO SETUP REL=PUBLISHER. I PLAN TO DO IT FOR OUR BUSINESS AND RECORD THE STEPS FOR ANOTHER POST.

  5. [...] then you’re definitely capable. There are a number of short tutorials out there, but I recommend this one from Search Engine People, which will show you how it’s done from point A to point [...]

  6. [...] of short tutorials out there, but I recommend this one from Search Engine People, which will show you how [...]

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