Tired of running BootCamp, Parallels or VMware every time you want to use capable SEO software on your Mac? Here are 5 top programs specifically for OS X which help you shut the Windows on Microsoft’s OS.
The SEO PowerSuite by Link Assistant should be obligatory for every SEO expert working on the Mac. As fully featured as the best office suite but specifically intended for SEO use, it’s chock full of exquisitely developed tools for every aspect of your operations. You can perform keyword research and check rankings with unparalleled speed and accuracy with the Rank Tracker; optimize content and analyze structure and HTML coding through the WebSite Auditor; compose a coherent link building strategy through the SEO SpyGlass, and manage all those lovely links with LinkAssistant. If you don’t have this software on your Mac, you’re missing the SEO boat.
Even after the devastation wrought by Google Panda Farmer there are still many valid SEO strategies, and Market Samurai is one of the most indispensable software tools which allows you to take advantage of most of them. Market Samurai has built up a sterling reputation among SEO experts as the most highly developed Mac software for streamlining critical search engine marketing. The full suite that is available which features competition analysis, monetization, promotion, domain selection, Adwords module and so much more.
There are very few Mac suites that can match up with Rage’s comprehensive offerings which include the ability to monitor all your rankings in well over 100 major search engines; allows you to find, track and manage lucrative domains; features a Sitemap Automator which creates those pesky XML sitemap files quickly and easily; and even incorporates an email newsletter opt-in form and message personalizer to assist you in your online marketing communications with your clients.
SEO experts are always creating presentations to promote their products and provide skills training, and ScreenFlow leaves other Mac software such as Camtasia in the dust. It’s easier to learn to use as it’s lacking Camtasia’s considerably steep learning curve and it’s packed full of great features such as publishing directly to Flash or YouTube; audio ducking and detach; features a full range of professional titling as well as 2D, and 3D transitions; and the audio capture now runs on 64-bit Snow Leopard.
The info description for CSS Edit states: “may cause extremely attractive sites and bouts of validating code. Use with care.” This is not an exaggeration as this is as close as you can get to a fully featured WYSIWYG CSS editing system without writing Adobe a big check. Powerful features such as X-Ray Inspector which let you instantly view where every element is located on your page and how they all interact with each other, are worth the reasonable cost of admission just by themselves.