Francis Santos

/Francis Santos

About the Author: Francis Santos

Francis Santos is a best practices activist and advocate for leading web and permission-based email marketing software providing award winning email marketing services.

Benchmark Email

How To Start Email Marketing In 5 Steps

According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you. Take the plunge into email [...]

By | April 11th, 2014|Email Marketing|Comments Off on How To Start Email Marketing In 5 Steps

What Is The Importance Of Freshness And Recency To Google’s Latest Algorithm Tweaks?

Realizing that the “freshness” of results was starting to become a problem, Google decided to make some adjustments to its algorithm that address the issue. This latest update is a huge deal, so let’s take a closer at the details and what it all means.

By | February 9th, 2012|SEO|Comments Off on What Is The Importance Of Freshness And Recency To Google’s Latest Algorithm Tweaks?