Fast Facts About Pinterest: What Your Business Needs To Know

by Eileen Lonergan March 20th, 2012 

Pinterest LogoPinterest is a visual way for you to categorize information. Both individuals and businesses are jumping into this hot social network and finding creative ways to showcase their products.

Fast Facts:

  • It recently hit 10 million unique monthly views faster than any standalone site in U.S. history!
  • On average each time a person visits the site they spend 58.8 minutes "pinning" while Facebook has an average visit time of 12.1 minutes.
  • Nearly 1/3 of of all Pinterest users have an annual household income of $100K+
  • Almost 70% are female
  • The largest demographic on the site are between 25-34
  • 50% of Pinterest users have children

Big Brands who are pinning successfully:

Why I think these brands have big followings:

  • They are creating creative categories for boards
  • They are using beautiful images
  • They are early adapters and doing a good job of producing content
  • They are thinking creatively and visually

Using Pinterest - The Basic Concept:

How Does Pinterest Work | A Visual Ideas for SEO:

  • The links are non follow, so they are not used as part of your seo strategy; however the links will direct visitors to your website.
  • You can add the Pin It button to your pages and images. Using the "Goodies" section will easily allow you to create a Pin It button which you can embed on a Blog Post or Web Page.
  • You can then "Pin" to one of your own boards, and add a link to the post | page in the image description.

Pinterest | Goodies | Pin It Button


Creative Uses for Brands

  • Set up a guest pinning and allow your followers to create boards or Pin.
    • For example, my friend Tracey owns Urban Junket a handbag design and distribution company. She could have her customers pin where they have traveled with the bag, the most random items found in their bag, or Sartoralist type shots of fashionable woman with their Urban Junket bag racing around in their daily lives.
  • Lowes - a retail establishment that I don't really feel motivated to visit, has boards for Valentines Day, Family Projects, wreaths, lighting, all sorts of beautiful images which actually make me want to get off the computer and get to some DIY projects.
  • Add hashtags to pins to make items more search friendly and cross-channel linking
  • Use videos. I don't see many videos on Pinterest, yet the platform supports video, be the trail blazer.

Random Notes:

  • The Pinterest search function is not as refined as what I am used to with traditional search engines. For example, a search for Whole Foods yields items that have been pined by people from Whole Foods, local Whole Foods Markets and people who have put whole foods in their profile description, which makes sense, but if you are looking for the company, it may require a little digging around.
    • Tip - the url structure is such that if you type in you will probably find what you are looking for.
  • I suggest if you are going to use your original photography on Pinterest then you should put a company watermark on the photos. You want to make certain all credit belongs to you. My favorite blogger Slim Paley does this.

Follow Me on PinterestI love early adapters and watching new media evolve. Are you on Pinterest yet? Is your company or brand? Please share what you are learning or some of the creative uses you have seen.

See also:

Eileen Lonergan

Eileen Lonergan is a WordPress website designer, a ghost blogger, and manages social media for a variety of clients.

You May Also Like

8 Responses to “Fast Facts About Pinterest: What Your Business Needs To Know”

  1. Andy says:

    I haven't looked into it yet, as it's not that popular yet in Germany, but I've got an English project coming up and there's so much buzz about Pinterest recently, so I think I might give it a try…

  2. Don Campbell says:

    Wow, fantastic article Eileen! Thanks for sharing some practical examples and tips. I've got a Pinterest account, but haven't used it much. You've got me thinking of some creative ways to use it.

  3. Check to see if people are pinning about your business:

  4. Thanks for the feedback Andy & Don! You both know that with new platforms it is better to be an early adapter than last to the party. There are lots of creative things you can do. Note: there is no restriction on length of an image, so you could do a long "how to" with multiple images laying out the process. Andy you can be a pioneer in Germany, keep up posted on what you do for your client!

  5. Ahmad says:

    Thanks for those statistics (very interesting, some of them) and the post in general. I've been on Pinterest since a couple of weeks now but I've not been much of a 'pinner' during this time if I'm being honest. Maybe it'll take a while to catch-on, maybe it'll just fade away and die like the many before it.

  6. Thanks for taking the time to comment Ahmad. I think that Pinterest has a bit of staying power, so you may want to spend a little time poking around. It will be interesting to watch it evolve, especially for business.

  7. Craig says:

    Thanks for the informative article. I have recently got my invite for pintrest but I have to be honest I am still struggling with it. I just dont get the point of it if I am honest but maybe I need to look into it a bit more and look for some tutorials on it before I brush it aside.

    Thanks again

  8. Hi Craig, thanks for leaving a comment. I also didn't pay too much attention at first, but after spending a little time I really began to enjoy Pinterst. It does skew more towards woman, it will be interesting to see if this evolves over time.