[...] from page 1 of the search results much much faster that it would have without engaging in PRM Pre-emptive Reputation Management (PRM) Comes of Age | Search Engine People Blog Company Name First in [...]

Hi Jeff,

Thanks for the great post. We've been making a lot of effort in building awareness to the necessity of preemptive campaigns ourselves.

http://www.doneseo.com/blog/preemptive-search-engine-reputation-management/

I think we'll see this becoming more and more common over the years, it will just take the right packaging to get it to click for people.

So you're saying that one effectively has to ID potential problem areas and build up a buffer of content / pages to shield against that. Interesting concept, although few people will be able to easily identify potential troublesome areas in their operation. The exercise will actually help to ID potential problem areas in one's operation, and enable you to address these before they become real problems.

Reputation management is certainly a very important and relatively new feature in the internet world. Now you guys are talking about preemptive Reputation management, wow.

Fascinating article

Why not be more positive? Why not do everything possible to stay with the highest of reputations? One fights fires only when there is a fire. Take such precautions as humanly possible to prevent a fire from taking place.

When I read your heading I was quite interested to see what you had in mind, some ideas to what you do to pre-empt a companies or persons reputation.

Pre-emptive Reputation Management (PRM)…
great concept, one that deserves attention

cheers,
Graeme
http://www.newmediawise.com

This is great for when you acted in genuine error and are trying to make amends for it. But what worries me about PRM, when it is misused to obfuscate the truth that could better highlighted in the public interest.

Jeff – good stuff. It's definitely a concept organizations need to be aware of. Although it's still baby steps for most…I'd be happy to see more just be forcefully reactive instead of ducking their heads in the sand.

ya i see way too many companies only executing reputation management after it's too late. it should be a part of everyone's strategy to pre-empt issues from occurring. good post.

I consider that PRM is a perfect concept, we should spend time on

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Excellent guidance Jeff.

I'm partner in a Social Media consulting firm, and we're launching a monitoring tool in beta shortly; MediaBadger.

Monitoring for reputation personally and for a business is vital, and can be part of how a company manages its Corporate Conversations as a whole. Managing social media for public companies can also help investor relations.

[...] just read a blog post from Search Engine People about how companies can manage negative results from appearing in search engines. This relates to the famous Google bomb incident when searching for "miserable failure" [...]

[...] un post del blog Search Engine People, Jeff Quipp conversa sobre este urticante tema y hace algunas importantes indicaciones sobre lo que [...]

The PRM concept is great. It helps to pre-target terms that will put your business at risk when ranked for negative comments about your business. Thanks.
Anna Nguyen

[...] Pre-emptive Reputation Management Comes of Age: Don't fret about reputation managment.  Tackle it before it becomes a problem with preemptive reputation management.   The ideas Jeff Quipp presents in his article are really clever. [...]