Six Degrees Of Separation Anxiety

by The Guy July 31st, 2007 

I miss my blog and I can't believe it's been two weeks since I lasted posted.

The times, they are achanging, and not necessarily in a bad way. Anyhoo…

So, the icrossing funding, purchasing Proxicom thingy. Interesting.

Even more interesting, the perspective offered by Janet Driscoll Miller of Marketing Pilgrim: What the iCrossing Acquisition of Proxicom Says About the State of the SEM Industry.

In short:

The Inc. 500 bases its rankings on companies' 3-year revenue growth, and the 2005 3-year revenue growth for iCrossing was at 506.4%. Pretty impressive. That means that in 2002, iCrossing likely realized only approximately $5-$6 million. So why would a company on such a hot streak decide to part with its money and invest in a web development company? The answer: The SEM market is shrinking.

Um, could you repeat that?

The SEM market is shrinking.

It's an interesting perspective, in oh so many ways. It could mean that Google has hit its ceiling as she intimates that the challenge of finding big accounts grows that much more of a challenge and Google's entry to market was small size business, so they much be pretty much prospect tapped out.

If that's the case, couldn't it also mean that Yahoo and MSN should be on their way up? If one channel taps out, isn't it natural to look at other channels as ebay recently did?

Just thinking out loud here.

I'm a glass half full kind of guy. Seriously. Ask anyone.

Have a good one.

~The (SEP) Guy

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