Anybody working online these days is very familiar with the phrase content is king. Without compelling content, your website wont get noticed by search engines or your potential customers. Read on to discover how to fix that.
Know Thy Customers And Know Them Well
Marketing on the Internet is now all about having a great website content strategy. Without engaging content on your site, it simply wont be able to compete with the content marketing efforts of just about every other website on the Internet currently. Thankfully enough, publishing engaging, compelling, and useful content is fairly easy to do. This way, you can make sure that search engines like Google are noticing your page and ranking it high in search results. Good content marketing starts with your customers. Do some research and really think about what the customer wants, as this will be the very foundation for any websites content strategy.
Get Plugged In And Stay That Way
Since its so easy to create and publish content on the web, its up to consumers to separate the signal from the noise. In turn, its up to a website to make sure that its putting out valuable content. The best way to make sure that your content marketing efforts arent getting lost in a sea of noise is to make sure youre plugged into the industry in specific and the Internet in general. Use an RSS tool like Feedly to keep an eye on thought leaders, blogs, and websites in your industry so that you can be ready with the most useful and interesting content that your audience wants from you. This will help you to make sure you content is relevant and timely, always.
Develop A Schedule, Keep It Flexible
Content marketing requires regularity. Any content strategy for the web is going to need a schedule by which the content is published, for a number of reasons. First and foremost, a schedule helps a publishing team stay on target and keep organized. It also helps avoid any gaps in publishing. Another benefit that comes with a content schedule is making sure that your site appears organized and responsive. It also allows for the creation and publishing of timely stories on-the-fly, as scheduled content can be moved around and used on other days.
Solve Problems And Have Fun At The Same Time
Getting to the real meat of a website content strategy involves a lot of thought about the audiences problems. What are their concerns? Their worries? What amuses them? All these things must have strong influence on the direction in which a website content strategy is headed. It is important to remember is that content marketing should not always relate back specifically to the websites service or products. Rather, solve other problems that your customers might also have. This builds brand equity and ensures that people keep coming back to your website on the regular.
Content marketing is one of the most effective ways to build awareness for a website. When it comes time to create and effective content strategy, these tips will help make sure everything runs smoothly.
Maciej (ma-chi) is the SEO Director of a Naples, FL based inbound marketing company, Brandignity, helping small to mid-sized businesses with full service SEO plans, pay per click advertising, blog writing and social media.