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This is Part 1 of a 9-part series on The Key Elements of an Inbound Marketing Campaign. Keep your eyes open for Part 2: Develop Buyer Personas.

You can't afford to have reservations about inbound marketing anymore.

While a fairly new concept, inbound marketing is gaining unbelievable traction and producing measurable results, and for one simple reason: it is the first marketing methodology that takes every standalone digital marketing tactic and integrates it into a comprehensive whole, which helps generate, convert, nurture and close leads into sales.

So even if your current tactics are producing excellent results, you're limiting the potential for them to improve dramatically if you haven't jumped on the inbound boat. Just look at the stats, they speak for themselves:

  • 93% of companies using inbound marketing increase lead generation
  • 41% of marketers say inbound produces measurable ROI