Unique Selling Proposition

by Tom Tsinas June 22nd, 2007 

USP. It mean's Unique Selling Proposition. But you already knew that. You also know that having a USP will dramatically increase your business in sales, revenue and overall goodwill. But what does it mean to be Unique?

Unique means you carve out a corner in your market for yourself. Define your business as the 800 pound gorilla in it. And open your doors for business. Talk about making it hard on your competitors …

Peter Mosley demonstrated this at SES Toronto 2007 with a very unique presentation …

What's your unique selling proposition? It's not so much the proposition that matters, as how it's framed.

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