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Its difficult isn’t it? When you begin in social media, you feel dwarfed by this immense creature called Social Media that stands before you. You think to yourself; how could I possibly ever tackle something this large and win … its just too big?
The truth is … its not impossible because of a little concept I like to refer to as cross-pollination. This is where two plants or media support one another, and the resulting whole is stronger than the mere sum of the parts. Another way to look at it is; don’t fight, but rather join forces.
2 Types of Cross Pollination:
Cross-pollination is obviously something you’re heard of before, typically though relating to plants and flowers. It can also work in social media though. In fact, cross pollination works in two ways:
1. because many people use more than one form of social media (eg. digg and stumbleupon, or Reddit and Stumbleupon, or Propeller, Digg, and Delicious), the more successful that a submission becomes in one, the more likely it also is to be successful in another. I’ve seen this many times; a post lumbers in Stumbleupon until it hits the homepage of Digg, then VOILA … success on Stumbleupon too. In fact, many heavy social media users find alot of their submissions in other social media. Its definitely a case of success breeding further success!
2. friends that you make in one social media, can often become friends in other social media, and can help you establish a presence elsewhere.
How Does This Concept Help?
The implications of this cross pollination concept are this; to gain a foothold in the world of social media, you do not need to be an expert in all the major sites to begin. Choose 1 popular social media site to begin (Digg, Reddit, Stumbleupon, Propeller), and participate fully. Become a power user of that site. Military strategists might refer to it as ‘divide and conquer’.
Once you’ve become a power user on that site, maintain your profile and effort there, and expand to another form of social media where you see your content already doing well as a result of others.
All in all its very simple … maybe too simple. This is the key though to gaining a strong social media presence! Divide and conquer, then expand slowly to broaden your influence. When done properly, your reputation and work will proceed you in these new frontiers, entirely due to cross-pollination.
As posted in SEO.
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13 Responses to “Using the Cross Pollination Concept to Aid With Social Media Success!”
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Social Media Team Reading List 7.7.08 » (EMP) E-Marketing Performance Says:
July 7th, 2008 at 10:29 am[…] Using the Cross Pollination Concept to Aid With Social Media Success! […]
June 30th, 2008 at 10:43 am
Man I am about 1.90m and I dont want to be like those in thr picture
July 1st, 2008 at 5:58 am
Right I’m off to conquer Digg, lol.
July 1st, 2008 at 7:03 am
Cross-pollination in Social Media….hahahah….am a plant person myself, so why don’t we just settle for cross-breeding. Especially as social media is such a breeding ground for all kinds of interesting things?
July 1st, 2008 at 11:01 am
OMG! Is this picture real?
July 2nd, 2008 at 3:53 am
I like your idea of cross pollination and see how it could work to a person’s advantage because people do generally use more than one social media platform.
July 2nd, 2008 at 3:55 am
And that picture features the record holders for the tallest and the shortest men in the world if I’m not wrong?
July 2nd, 2008 at 9:29 am
Very thoughtful post that I belief requires and challenges one to be more strategic and intelligent the way we approach social media platforms.
Of course we all know the advantages that any webmaster can gain in terms of traffic from such places, but as you put it, one has to be smart and tactical in order to see any gains
July 2nd, 2008 at 2:27 pm
Interesting post and well, also the title..^^ I guess you are right..it is better to do this technique that way you’ll double your chances of success!
July 4th, 2008 at 3:41 am
Isn’t the limiting factor always going to be time though. Making enough of a contribution to become a power user on one site is hard enough, when you add in all the other online stuff we are all doing.
July 4th, 2008 at 11:24 am
A good SEO should already have been doing this for awhile. Something I think is often overlooked though.
July 6th, 2008 at 2:12 am
I am hooked to the social media concept.
July 31st, 2008 at 2:06 am
Leveraging on the power of the social media is a good move to increase online reputation and social traffic. I do agree that this factor has been overlooked even till now.