So it would seem that Yahoo is starting to flail around a little bit while under the waiting and patient gaze of Microsoft, who may actually be able to make their purchase for a better price than what they originally offered!
There's a bunch of shareholder groups all filing suits against Yahoo for not accepting Microsoft's original offer, and Yahoo is having difficulty finding anyone else to come riding to the charge.
No fear for Google though. Not yet, at least. Even if (when) the sale goes through, the combined Microsoft and Yahoo companies would only command about 33% of the Internet search market share, but it sure would lead to great inroads in the display advertising space for Microsoft. Clearly Microsoft feels the same way, and they've decided to move forward and hire Innisfree, which is a merger firm. Talk about getting prepared!
One of the questions that came to MY mind during this whole refusal to sell was… If Yahoo is waiting for someone bigger and willing to pay more to come along, and they know that it can't be Google, then who are they expecting? Well, regardless, it's a good thing for the executive body that they have implemented their salary safety nets so that if (when) this takeover happens, they'll be good for 2 years with pay if they are ousted.
But what of our various account managers if (when) this buy takes place?
I have to say at this point that regardless of all of the corporate and comparative marketplace and market share battling, and friendly or hostile taking over, it's all about the results for me. Having multiple contacts at each of these esteemed Search Engines, I have been able to form exceptional working relationships, and each of them work so diligently to ensure that we are provided with the best customer service possible from their respective platforms, and I gotta tell you, they are ALL marvelous!
It's just a fact that when someone makes things easier for you, you try to keep them near you all the time, so regardless of what transpires from a possible merger…
Please leave my Yahoo account professionals intact. You'll find that they are as friendly and professional as my outstanding adCenter and AdWords account professionals and will remain as assets to your company(s).
aka Doug Gebhardt