"Cracking the secrets to a successful Search Engine Marketing campaign is challenging enough on its own, but as a managed hosting provider with a relatively high price point, low volume and long sales cycle it was doubly challenging to attract the right type of lead and avoid creating a lot of requests that simply were not the right fit for us. Search Engine People rose to that challenge in helping Fusepoint create effective Paid and Organic SEM campaigns that have led to game changing results in our ability to attract a very specific target audience in a niche market."
Roger Hamshaw of Fusepoint
About the Author: Wisam Abdulaziz
Wisam Abdulaziz is the President of Search Engine People, one of Canada’s leading digital marketing agencies. With over two decades of experience in SEO, paid media, and digital strategy, Wisam helps brands stay ahead in a rapidly evolving search landscape. His passion lies in leveraging AI, GEO, and AEO to drive measurable growth. When he’s not leading teams or optimizing campaigns, he’s exploring how emerging technologies like LLMs and generative search are reshaping the future of discovery.

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