How Search Engine People Delivered Exceptional ROI and 200%+ Revenue Growth for Sunset Docks
Client
Sunset Docks & Lifts Muskoka
Industry
Waterfront Construction and Boat Lift Solutions
Services
SEO, PPC, Conversion Optimization
Engagement Start
March 2025
The Client
Sunset Docks & Lifts Muskoka is a leading waterfront solutions provider specializing in high-quality boat lift systems across the Muskoka region. Operating in a seasonal, high-competition market, the company depends heavily on visibility during peak buying windows and on converting interest into phone calls, not passive form fills.
The Challenge
Despite strong demand for their product, Sunset Docks was not seeing the digital return they expected.
They needed to:
- Gain market share in a crowded local industry
- Stay dominant on Google for high-intent searches
- Increase qualified inbound calls
- Triple sales compared to the previous year
After firing their previous marketing provider, Sunset Docks took a serious approach to finding a partner who could deliver real results.
"We interviewed five firms after firing the one we had, and Search Engine People understood the assignment."
— Nathan Smith, VP of Business Operations
The Strategy
Search Engine People built a full-funnel digital strategy focused on profitability, not just traffic.
Search Engine Optimization Built for Local Buyers
SEO efforts focused on technical improvements, on-page optimization, and local search dominance in Muskoka. Content was aligned to the way real buyers search, prioritizing service-driven intent over generic traffic.
PPC That Drove Calls, Not Clicks
Paid search campaigns were structured to capture high-intent demand immediately. Budget was allocated where it could generate phone calls and qualified leads, not vanity metrics.
Conversion Optimization That Protected ROI
Search Engine People refined the website experience to turn increased traffic into measurable business outcomes. The focus was on reducing friction, improving clarity, and driving more inbound calls.
Monthly reporting tied every channel back to performance, allowing Sunset Docks to see exactly where their investment was paying off.
The ROI
The financial return from the engagement was decisive.
Within one year:
With an annual investment in the $10,000 to $49,999 range, the ROI was not just positive, it was dramatic. The digital program quickly became a growth driver rather than a cost center.
As Reuben Smith, Managing Partner at Sunset Docks, summarized:
“Search Engine People have played a major role in our success, helping drive revenue from $1.7M to $5M in one year.”
Why Sunset Docks Values Search Engine People
For Sunset Docks, the value went beyond performance metrics.
Speed and Reliability
Search Engine People consistently delivered work ahead of schedule. In many cases, the team was waiting on Sunset Docks to move forward.
Clear Communication
Unlike past vendors, Search Engine People explained recommendations in plain language, allowing leadership to make fast, informed decisions.
Customer-First Execution
Every tactic was shaped around Sunset Docks’ specific goals. The team listened first, then built strategies that aligned with business priorities.
The Takeaway
The financial return from the engagement was decisive. Within one year:
