AI Visibility & Competitor Report: remax.ca
remax.ca
RE/MAX Canada (remax.ca) is the web presence of RE/MAX, one of the largest and most recognized real estate brokerages in Canada. The platform specializes in listing residential and commercial properties across Canada, connects users to local agents, and offers a comprehensive property search experience. Its biggest competitors are similarly large brokerages and listing platforms with strong Canadian presence and robust online property databases. RE/MAX is widely trusted, enjoys high brand recognition, and has a strong agent network, but faces fierce digital competition for both organic search visibility and consumer mindshare, particularly from other national and regional online real estate portals.
remax.ca
Real Estate Brokerage
Canada
Residential real estate sales
Commercial real estate sales
Property search platform
Agent finder
Mortgage and financing resources
Competitive Scorecard
| Company |
Service |
Reviews |
Support |
Leadership |
Authority |
SME |
Total |
| remax.ca |
9 |
8 |
8.5 |
9.5 |
9 |
9 |
53 |
| royallepage.ca |
8.5 |
7.5 |
8 |
9 |
8.5 |
8.5 |
50 |
| century21.ca |
8 |
7 |
7.5 |
8 |
8 |
8 |
46.5 |
| realtor.ca |
8.5 |
8.5 |
7.5 |
10 |
10 |
8 |
52.5 |
| zoocasa.com |
8 |
8 |
7 |
7.5 |
8 |
7.5 |
46 |
| purplebricks.ca |
7.5 |
7 |
6.5 |
7 |
7.5 |
7 |
42.5 |
Competitive Chart
Visibility Prompts
| Prompt |
Visible Brands |
Visibility |
Recommendation |
| Best real estate agents near me in Canada |
remax.ca, royallepage.ca, century21.ca, realtor.ca |
Very High |
Maintain focus on agent network visibility and localized SEO to retain strong presence for agent-related queries. |
| Houses for sale in Toronto |
remax.ca, realtor.ca, royallepage.ca, zoocasa.com |
Very High |
Ensure dedicated high-value city landing pages and city-specific content to keep top rankings for major metro searches. |
| MLS listings Canada |
realtor.ca, remax.ca, royallepage.ca |
Very High |
Continue leveraging MLS integration and partnerships for maximum exposure on listing-based searches. |
| Compare real estate brokerages Canada |
remax.ca, royallepage.ca, purplebricks.ca |
High |
Increase informational content and comparison tools on brokerage value and service differences. |
| Discount real estate brokerage Canada |
purplebricks.ca, zoocasa.com |
Low |
Consider developing content targeting fee-conscious audiences without eroding premium brand equity. |
| Find commercial properties Canada |
remax.ca, realtor.ca |
High |
Expand commercial property search capabilities and dedicated commercial landing pages. |
Recommendations
- Very High impact: Invest in city and neighborhood-level landing page SEO, especially for top metro areas.
- High impact: Strengthen and publicize agent-driven client success stories to support trust and brand leadership online.
- High impact: Develop more content and tools targeting buyers/sellers comparing brokerages (e.g., fee structures, service quality, agent expertise).
- Medium impact: Enhance visibility and content for commercial property buyers and sellers to capture more non-residential market share.
- Medium impact: Consider launching targeted campaigns or microsites for fee-conscious consumers while maintaining core brand positioning.
Sources
