These days, when the results are being carefully tailored for each searcher, ranking locally is crucial for a local business to succeed and grow. However, the road to success can be thorny, as local SEO is becoming more and [...]
Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that [...]
One of the most difficult (and aggravating!) aspects of Search Engine Optimization (SEO) is the constant change. Because search engine algorithms are continually enhanced to deliver better results, techniques to get your website ranking high in the results also never [...]
The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy. However, [...]
It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web. This is the kind of traffic you can’t ignore. In other [...]
Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly. However, since 2011, one thing has remained [...]
Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole. It's likely that [...]
Blindly picking the most popular keyphrases might help your site get some attention and boost your 'locker-room metrics', but it won't bring in viable prospects who are ready to hand over their credit card information. In other words, traffic alone [...]
The changing Google landscape brings extra value to those who adapt Google updates are always a two-edged sword. Those who rely on elderly strategies may find their rankings falling like the last leaves of winter, while traffic slows like the [...]
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