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Andrew Marsh

About Andrew Marsh

As VP of Digital Strategy at Search Engine People, I lead a team of digital strategists and manage our internal marketing efforts. My focus is on developing and executing strategies that help clients achieve their growth goals through data-driven digital campaigns. I work closely with both clients and internal teams to ensure that our strategies align with business objectives and deliver measurable results. I stay on top of industry trends and best practices to ensure we’re always delivering the most effective solutions for our clients.

SEO Support: Agency, In-House, or Freelance?

When it comes to optimizing your website for search engines, choosing the right SEO support resource is crucial. Each option offers unique advantages and drawbacks. Let's consider the pros and cons of hiring an SEO agency, building an in-house [...]

By |2025-02-12T18:35:58-05:00January 10th, 2025|SEO|Comments Off on SEO Support: Agency, In-House, or Freelance?

How to Choose the Right Agency for Your Organization

Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t really [...]

By |2023-06-08T10:45:20-04:00June 6th, 2023|Analytics & ROI Analysis, Conversion Optimization, Marketing, PPC, SEO|Comments Off on How to Choose the Right Agency for Your Organization

3 Phase Approach to Evaluate Performance Marketing Initiatives

What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective [...]

By |2023-05-30T11:35:02-04:00May 30th, 2023|Analytics & ROI Analysis|Comments Off on 3 Phase Approach to Evaluate Performance Marketing Initiatives

What is the Sales Funnel in Digital Marketing?

At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel [...]

By |2020-07-28T10:33:03-04:00June 5th, 2020|Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|Comments Off on What is the Sales Funnel in Digital Marketing?

How Can Digital Marketing Increase Sales?

An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to use these strategies to drive more sales through their website.  CRO – [...]

By |2020-07-29T11:02:41-04:00May 29th, 2020|Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|Comments Off on How Can Digital Marketing Increase Sales?

How to Choose a Digital Marketing Agency

When trying to determine how to hire a digital marketing agency several factors come in to play. We have previously written about hiring for a singular service category such as How to Hire an SEO Agency.  When it comes to a broader [...]

By |2020-07-28T10:35:10-04:00May 22nd, 2020|Analytics & ROI Analysis, Content, Conversion Optimization, Inbound Marketing, Local Search, Marketing, PPC, SEO, Social Media Marketing, Web Design|Comments Off on How to Choose a Digital Marketing Agency

How to Choose an SEO Agency: An Unbiased Guide

There is no shortage of SEO agencies and they are all ready and willing to compete for your business. With so many options out there, many businesses find it challenging to choose the right SEO agency for their needs. To simplify the decision-making process, we have created an unbiased [...]

By |2020-07-28T10:37:29-04:00May 15th, 2020|Marketing|Comments Off on How to Choose an SEO Agency: An Unbiased Guide

7 Ways to Turn Your Employees Into an Army of Content Creators

by Brett Jordan There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult [...]

By |2017-01-27T18:43:06-05:00December 8th, 2014|Content|Comments Off on 7 Ways to Turn Your Employees Into an Army of Content Creators
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