chrisainsworth

/Chris Ainsworth

About the Author: Chris Ainsworth

Chris Ainsworth is Head of Search at Footprint Digital, a leading UK based digital marketing agency. With 9 years experience within digital marketing, Chris has a deep technical knowledge of SEO and organic search ranking factors. For Chris' personal musings visit his personal website at www.chrisains.com or follow one of his social channels.

www.chrisains.com

The Top 5 Off-Page Optimisation Factors

The notion of off-page optimisation is one which has changed a lot over the past few years. Off-page optimisation has traditionally been focused toward a direct improvement in keyword ranking - predominantly through the use of link building schemes. But [...]

By | May 28th, 2014|SEO|1 Comment

Everything You Need To Know To Understand Google’s Knowledge Graph

Back in May 2012 Google announced the launch of the Knowledge Graph, a brand new mechanism to help searchers "discover new information quickly and easily". But what exactly is Knowledge Graph? Where does Google get the knowledge? And how, with [...]

By | December 3rd, 2013|SEO|Comments Off on Everything You Need To Know To Understand Google’s Knowledge Graph