So, you've linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn't so bad - but what are you going to get out of it that you couldn't [...]
Standing out from the crowd takes more than executing programs on time and on budget. Marketing needs to do more with less. More leads, more brand awareness. But with smaller budgets and fewer people. Proving your value to the department, [...]
What Is The GDN? The Google Display Network is a set of millions of Google Owned and non-Owned websites which reaches more than 90% of online Canadian users. It may also include mobile sites and apps, and covers a pretty [...]
If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce [...]
by zverina.com Mark Twain wrote "If I had more time, I would have written a shorter letter". Being brief is hard. With search ads you don't even have a paragraph. You only have 25 characters for a headline, [...]
When you're managing a digital marketing campaign, it's easy to get caught up in data point metrics: CPCs, CPAs, likes, re-shares. When it comes to digital, almost all of these have a number attached. That's the beauty of digital - [...]
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