It's on the tip of everyone's tongue: "content". "Content this, content that." But content has to be good. And it's no use for most of us marketers without clear results, be that links or shares. These are metrics we strive [...]
I love blogger and content outreach. I get a kick out of writing emails, building relationships and at the end of the day: getting a great placement. You may have read that to get your content out there, to get [...]
If you're reading this, you're bound to have one goal in common. Whether you call it inbound marketing, content marketing or any other marketing under the sun, the ultimate goal is to attract the attention of an audience. Photograph by [...]
You may have the quantity but are you getting the most quality from your content? It's often the little things that add up to create the largest gains, and by implementing small changes you should begin to see your content [...]
The research is done, the content has been created, and a finished product is ready to live its life online. All outreach hopes to maximise effectiveness through engagement. No matter how visually stimulating the infographic, nor how many great witty [...]
Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs. Step 1: Do A Little Research If you're using Skitch it's also worthwhile installing Evernote as the two [...]
Even before the infographic is finished the distribution process has begun with an active outreach campaign. Learn how to get bloggers to quote your research, publish your infographic, and link to your source.