The social media strategy you use can determine the success or failure of an online marketing campaign. Many social media managers and website owners don't do proper research. They are often wasting valuable resources working on social media activities that [...]
Aren't you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an "expert" publishes a case study explaining that social links are ranking factors, and then surmises that social [...]
I cringe every time a blogger says "content is king". I don't think content has ever been king because the cliche implies that content trumps all and we all know that just isn't true. Content alone does not drive traffic [...]
By now, everyone knows that a business must have a web presence to remain competitive. The question is how to make the most of a business blog so you get a positive ROI. If you, your CEO, or marketing manager [...]
Some bloggers won't admit it, but they're addicted to stats. Perhaps you're "guilty" of the habit of constantly checking how many visitors you've had after publishing a new post; and then you feel down because you're not getting as much [...]
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