Asides from “just writing stuff”, I manage content for a construction merchant. Bricks, plaster, and copper pipe; all pretty boring. Chrome copper pipe is definitely the most exciting. Link building with content can be a struggle (a blog post [...]
Branding by Will Lion One of the things we see from marketers is following Google's updates too rigorously, changing the SEO route of their business to fit in with Google's algorithmic way of thinking of the day. This usually [...]
With 2014 fast-approaching, we've reached that time of year once again where just about every content marketer, SEO, link builder (or whatever fancy title you folks go-by these days) embark upon their annual attempt to predict what the year ahead [...]
Claiming authorship of a piece of content is easy using one of these two simple setups. And -- payback comes in the form of authority as well as enhanced listings in Google.
Google's vision of the internet is a simple one. It should be chock full of useful and informative content, which is designed to engage with the reader and preferably, be the kind of content that people want to share. Google [...]
The internet is a funny place. An SEO concept that "works" comes to light and those adopting online marketing strategies jump onto it like a trampoline. Some SEO strategies phase out; posting on article directories for instance. The majority of [...]
We are big believers in trying something new; anything creative. We've all thought about marketing using freebies; but does it work? It worked for King Camp Gillette, so that's good enough for us. Can you make it work, that's the [...]