“Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” - Joseph Sugarman Wikipedia defines copywriting as “the act of [...]
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services [...]
“If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it. [...]
The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to [...]
The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) This [...]
The previous articles in the "Influencer Marketing 101" series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend [...]
"If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar." - Heba Hosny In the previous article in the [...]
"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a [...]
Insanity is..."doing the same thing over and over and expecting a different result." - Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to [...]
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin When you publish a textual blog post, you can tell how engaging it is through comments, social sharing, bounce rate and so [...]
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