With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media [...]
Blogging frequently can increase your website traffic, provided that you have the right content strategy. Content marketing and SEO were never isolated fields, and the more you integrate them, the better results you will see. This post focuses on [...]
Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always [...]
Content curation is one of the best ways for businesses to keep their audience constantly engaged on social with minimum effort. By sharing content from relevant and popular sources, small businesses can gain the trust of their audience with ease [...]
Twitter is probably the most powerful platform for social media marketers. It gives companies the ability to communicate with their audience, find influencers and keep a track of their competitors' activities. As a social media manager, handling everything on Twitter [...]
Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can [...]
Social media platforms offer entrepreneurs and marketers a great opportunity to boost their business and marketing capabilities by allowing them to connect directly with their audience. And yet, despite all the social media marketing tips and tricks that are freely [...]
How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content [...]
Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it's powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by [...]
A common goal of content and social media marketing campaigns is to drive more traffic to our websites. Businesses swear by the power of great content in engaging their target audience and encouraging them to interact more often and more [...]
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