Joe_Cox

/Joe Cox

About the Author: Joe Cox

Joe Cox is founder and director of content marketing agency, Rocketship Content. He has written about SEO, social media marketing and digital PR for the likes of Smart Insights, Ad Age, Marketo, Social Media Today and Hootsuite.

Rocketship Content

How To Do Local SEO Keyword Research

Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often [...]

By | May 3rd, 2017|Local Search|2 Comments

White Hat Link Building Tactics in 2017

Despite Penguin wreaking destruction on sites with shady backlink profiles, the humble hyperlink remains one of the most fundamental elements of any digital marketing campaign. In this guest post for Search Engine People, I want to look at seven whitehat [...]

By | January 31st, 2017|SEO|Comments Off on White Hat Link Building Tactics in 2017

11 Techniques To Identify Your Brand’s Evangelists

Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand [...]

By | July 25th, 2016|Marketing|Comments Off on 11 Techniques To Identify Your Brand’s Evangelists