Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels [...]
For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, [...]
“An ex-employee set me up on my Google My Business.” “I’m not good with computers - I didn’t save the password to my YellowPages.” “I don’t have that email address anymore to get into that listing. Sorry.” If you’re familiar [...]
If you would have asked a small business owner 10-20 years ago, “What’s your greatest challenge to getting found by new customers?” She may have said something about how her location could be better or he may have replied that [...]
Social listening isn't just a strategy for enterprise-level organizations. There isn't a business, organization, or individual who couldn't benefit from opening their ears up to feedback and recognizing its value. If you work with small businesses or are part of [...]
A source for breaking news, a river of conversation, and a place to build your authority. Twitter is all of these things and more, but for anyone looking to develop trust on the network, it can seem like a [...]
Many SEO professionals spend their weekends watching Saturday Night Live (this one included, from time to time!) - but did you know that what you're seeing put into play week after week can actually make you better at optimizing marketing [...]
"For Google an article has to be 500 words long" -- "no, 200 is OK" ... No... or is it? Expert writer Mandy Boyle sheds lights on SEO copywriting and word count
The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. You might not have thought about how psychology plays [...]
It starts off innocent enough. You're in a marketing meeting with your team, discussing SEO performance of your site and you're asked about what to expect in the next year. You panic. You freeze. You start to sweat. You know [...]
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