Christopher Penn defines a swipe file as being "a collection of stuff that has worked, arranged in such a way to inspire you and give you future ideas." Sounds simple enough, right? Actually, we put together swipe files all the time without knowing it.
Write better and faster by picking the right format to begin with.
Kick it back, girl. Get down to the beach and let these words do the talking.
Lots is said about SEO copy. How it has no heart, no soul. How it sells itself and its mother. True or false?
I'm a huge Star Wars nerd. When Star Wars: Revenge of the Sith came out, I dressed up as a Jedi for the premiere. Granted, I was working at a movie theater at the time and we all dressed up [...]
Writer's fatigue, a content enemy almost worst than writer's block. Here's how you can overcome it today
Of all the rules and techniques for writing, one stands out clear. Whether you want to sell a book or write a post that converts, you need to tell a story.
When the time comes to research keywords for our SEO campaign, many of us make a B-line toward the Google AdWords Keyword Tool. Granted, this is an excellent tool and one of the cornerstones of solid keyword research. But it's [...]
Jargon, once picked up, becomes almost second nature and hard to avoid. Get 7 effective steps to avoid it creeping into your content.
Learn how to get unstuck with your content copywriting by using any one of these simple, proven techniques.