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Martha Vasquez

About Martha Vasquez

I’m an SEO Manager at Search Engine People, where I’ve been helping clients improve their online visibility since 2007. My main focus is developing and executing result-driven SEO strategies for both new and existing clients. I specialize in helping businesses achieve greater exposure on Google for their most relevant keywords, which leads to better conversions. I stay up to date with the latest organic and local search algorithm updates to ensure clients maintain their rankings and easily adapt to the ever-changing search landscape

Maximizing Google Ranking Factors for Local Businesses

Google’s algorithm for local search rankings revolves around three essential elements: relevance, distance, and prominence. Understanding these factors is crucial for helping businesses shine in their local markets. In this guide, we’ll dive into each element and uncover actionable strategies [...]

By |2025-01-06T13:41:38-05:00January 6th, 2025|SEO|Comments Off on Maximizing Google Ranking Factors for Local Businesses

How To Prevent & Manage Negative Online Reviews

Online Reviews are helpful for any type of business and customers. Users read the reviews before purchasing a product, hiring a service or visiting a place. A review is the statement of other customer’s experience, and it helps new customers [...]

By |2017-01-27T18:35:08-05:00September 12th, 2016|SEO|Comments Off on How To Prevent & Manage Negative Online Reviews

Get Local Results Without Google’s Change Location Search Filter Tool

Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO's and other digital marketers used the tool to [...]

By |2017-01-27T18:38:32-05:00December 2nd, 2015|Local Search, SEO|Comments Off on Get Local Results Without Google’s Change Location Search Filter Tool
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