NickSupapol

/Nick Supapol

About the Author: Nick Supapol

Nick Supapol leads the PPC team (and is consistently the #1 ranked ping-pong player) at Search Engine People.

Google Testing 4 Top Ads Layout

There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been [...]

By | February 25th, 2016|PPC|2 Comments

Remarketing Frequency Capping & Membership Duration Testing

I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know [...]

By | June 25th, 2015|PPC|Comments Off on Remarketing Frequency Capping & Membership Duration Testing

Google Instant for Keyword Research

Google Instant...annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever. Of course they only pull up 2 feet after getting their food, because [...]

By | May 29th, 2014|PPC|Comments Off on Google Instant for Keyword Research

In-House vs. Outsourced Pay-Per-Click Management

Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone [...]

By | November 13th, 2013|PPC|5 Comments

8 Tips to Reduce Your Cost-per-Conversion

Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you [...]

By | May 7th, 2013|PPC|1 Comment