There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been [...]
I'm still amazed whenever I bring up retargeting to new clients and they have no clue what I'm talking about. That's until I follow up with, "you know, the ads that stalk you everywhere you go." Without fail, they know [...]
AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 - so quiet that even Inside AdWords didn't do a write-up (yet). Preferring to manage campaigns the old-fashioned [...]
Google Instant...annoying? Wrong! Annoying is being stuck in the drive-thru line, behind a minivan sporting one of those ridiculous family car stickers - and they're taking forever. Of course they only pull up 2 feet after getting their food, because [...]
Torn between keeping your pay-per-click in-house or outsourcing management to a Search Engine Marketing company? To help with your decision, here are some advantages and disadvantages you should consider. In-House Pros Dedicated Employee Being able to quickly connect with someone [...]
Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign. Whether you feel you're paying too much per conversion or if you [...]
A Step-by-Step Guide to Calculating a Profitable AdWords Budget Now more than ever, companies are turning to online advertising to attract new business. But if you're just starting out, knowing how much to spend can be a little unclear. That [...]
Google Real Time Reporting definitely has wow-factor, but I expect even after trying it out, many are still rather unsure what they can do with this knowledge - how they would act on it and maybe if they can even act on it.