RohanAyyar

/Rohan Ayyar

About the Author: Rohan Ayyar

Rohan is the Regional Marketing Manager for India at SEMrush. He is an experienced digital marketer who has worked both agency and in-house, developing data-driven strategies for SEO, PPC, social media and content marketing. Rohan is also an avid business and tech blogger; his insights are frequently published on publications like Fast Company, Fortune and Adweek.

https://www.semrush.com/

4 Sure-shot Ways To Reinvent Your Engagement Funnel

The best marketing funnel models I have come across are the ones that don’t taper at the end – a sale doesn’t bring up the “bofu.” Engagement is an ongoing process, no matter which stage of the journey your customer [...]

By | November 9th, 2016|Marketing|Comments Off on 4 Sure-shot Ways To Reinvent Your Engagement Funnel

Multi Armed Bandit Testing Can Make You More Money, Faster

  A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe [...]

By | July 12th, 2016|Analytics & ROI Analysis, Content|Comments Off on Multi Armed Bandit Testing Can Make You More Money, Faster