Earlier this year, Google Adwords introduced dynamic structured snippets, which can give customers a "preview" of the type of content your site provides. While it's additional "real estate" for your ads, a lot of people got frustrated because these dynamic [...]
Research shows that 2% is the average click through rate for paid search. While you might be getting an average CTR of 5% of more, are you really being efficient with managing your PPC accounts and are ultimately working on [...]
Photo by: I_Believe_ under cc Google Tag Manager - One Code To Rule Them All Obviously, I'm a fan of LOTR, but thanks to Google Tag Manager, there's an easier way to manage your website tags and mobile applications for [...]
Paul Feng (Product Management Director of Adwords) announced that Adwords has rolled out secure search (SSL encryption) for signed-in searches: "Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks [...]
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