Search Engine Optimisation is all well and good, but how do you get people to search for something in the first place? I don't know if you've ever asked yourself this question. I did recently when thinking about the history [...]
What if your next Tweet turned out to be your last?
Olivier Blanchard's latest Twitter bio says "Pray that I never become your competitor's secret weapon." When I read that, I tell you what I do do - I click on his link and find out more. Why? How many times [...]
Scott continues his Scatter, Gather, Matter series.
This mantra has been one of my favourites for a good 7 years now. Working with a range of companies, charities and individuals, and having been in many board rooms, held live events, and developed digital strategy, I can certainly [...]
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