ShaneBarker

/Shane Barker

About the Author: Shane Barker

Shane Barker is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list celebrities.

Shane Barker

11 of the Best Influencer Marketing Campaigns

Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s [...]

By | July 10th, 2018|Marketing|Comments Off on 11 of the Best Influencer Marketing Campaigns

4 of the Biggest Factors That Affect Customer Purchase Decisions

What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now [...]

By | May 17th, 2018|Marketing|Comments Off on 4 of the Biggest Factors That Affect Customer Purchase Decisions

6 Tools that Help Reduce Wasted Marketing Resources

Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into [...]

By | March 26th, 2018|Conversion Optimization|Comments Off on 6 Tools that Help Reduce Wasted Marketing Resources

How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more [...]

By | November 27th, 2017|Inbound Marketing|Comments Off on How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

Overcome These 3 Common Product Launch Challenges

You’re planning to launch a new product but you’re so muddled by fear of failure that you end up delaying your launch for months. Either that or you get so distracted by the tiny details that you fail to focus [...]

By | October 13th, 2016|Marketing|Comments Off on Overcome These 3 Common Product Launch Challenges

8 Common Conversion Optimization Mistakes

Everyone makes mistakes - whether it's in marketing or in our daily interactions with other people. Even if you're a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I'll outline [...]

By | May 2nd, 2016|Conversion Optimization|Comments Off on 8 Common Conversion Optimization Mistakes