If you visit any business website, including this one, one thing you'll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all [...]
If you're looking for a great way to speed up content creation, one of the best tips is to create outlines. I've used outlines since I started my career in journalism, and I'm not the only one to use them [...]
Even if you're a social media whiz, LinkedIn can defy understanding. After all, it's not like other social networks. Although it's now got a lot more "social" in its features, and has recently refreshed parts of its interface so it [...]
Content marketing has become big business. Curata's roundup of content marketing statistics reveals that: The content marketing software market will be worth $32.3 billion in 2018 88% of North American B2B marketers use content marketing B2B buyers use content for [...]
Evergreen content is often touted as the holy grail of content marketing. That’s because it’s content that continues to be relevant and brings traffic and attention year in, year out. But many people wonder how easy it is to create [...]
LinkedIn has changed a lot from being the niche business networking site that it was. While that's still its purpose, the site is now a lot more social, including features that will help you not just have a professional presence, [...]
If you're using social media, you can't avoid using hashtags. They are everywhere, having spread from their original home on Twitter to almost every social media platform. The question is: how do you use them well? Why Use Hashtags? Before [...]
According to Copyblogger, 80% of people never read past the headline of a web page. The headline is where you make your first impression on your reader and if 80% of readers never look any further, that headline is a [...]
Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments [...]
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works [...]
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