Today, people have to wade through a sea of search hits before finding exactly what they’re looking for because of dynamic keyword insertion and other methods to get their page at the top of someone’s latest search. Everything looks [...]
Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social [...]
Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C [...]
Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If [...]
If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a [...]
It’s no longer a question of whether users prefer video content to other forms of content, especially on mobile sites. Users enjoy short-form content that is easily digestible more than any other content, regardless of the device they use to [...]
The digital marketing world is constantly changing, and innovations alter the landscape of current trends every day. More and more, people crave a personal connection with web content, and are increasingly supporting companies who show a marked interest in the [...]
Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily [...]
Blunders in digital marketing campaigns happen more often than you might think and can show up without the least amount of warning. Holes in your marketing campaign can seriously damage a company’s brand image. With today’s massive digital marketing trend, [...]
The first months and years of your start-up will likely be wrought with ups and downs. You’ve probably prepared for some level of inconsistency, but there’s a way to make sure you make the best decisions at every step. Whether [...]
