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SumayyaSattar

About Sumair Sattar

Sumair is a graduate of Math & Business from the University of Waterloo. He's a technology lover and marketing automation expert

Hubspot vs Silverpop: Battle of the Marketing Automation Systems

  IBM recently added Silverpop to its portfolio of marketing assets. This is another sign that marketing automation and mass personalization has become a crucial part of today's marketing arsenal. Recently I had the chance to demo Silverpop Engage and [...]

By |2017-01-27T18:46:59-05:00May 16th, 2014|Lead Nurture & Marketing Automation|Comments Off on Hubspot vs Silverpop: Battle of the Marketing Automation Systems

6 Ways to Send Better Emails than your Competition

  Last year Gmail's tabs feature caused major concern for many marketers because it moved marketing emails out of a user's primary inbox. As of last week Google has also added an unsubscribe button to Gmail that will automatically appear [...]

By |2017-01-27T18:49:01-05:00February 25th, 2014|Email Marketing|Comments Off on 6 Ways to Send Better Emails than your Competition
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