tbonecalder

/Tyler Calder

About the Author: Tyler Calder

Tyler is VP of Client Strategy at Search Engine People Inc., one of Canada's largest and most trusted internet marketing companies. He also teaches a 12 week Search Engine Marketing course at the University of Toronto and the intensive 1-Day SEO and PPC courses for the IAB.

SES Toronto 2010: Advanced Paid Search Tactics

Here we are, day 2 of SES Toronto and instead of watching some World Cup action, you're reading this post.... I feel so honoured! We're all in for a treat with this session, which will be moderated by Anne Kennedy [...]

By | June 11th, 2010|PPC|Comments Off on SES Toronto 2010: Advanced Paid Search Tactics

SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display

We're all in for a treat with this session! Mike O'Sullivan and Chau Le of Microsoft Canada discuss how you can drive customers through the purchase funnel.... with a little help from our friend, Display. So, why Search and Display [...]

By | June 10th, 2010|Display Advertising/RTB|Comments Off on SES Toronto 2010: Driving Customers Through the Purchase Funnel & Dispelling the Myths of Display