What Makes Franchise SEO (and Digital Marketing for Franchises) Different?
At its core, franchise SEO isn’t fundamentally different from traditional SEO. A franchise may have one website with dedicated pages...
Is ChatGPT the New Digital Word of Mouth?
At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of...
AI Optimization: The 4 Core Areas Brands Need to Win in AI Search
Search is changing. Google AI Overviews, AI Mode, ChatGPT, Gemini, Claude, and other AI-powered experiences increasingly answer questions directly instead...
