How Search Engine People Helped Kari Walton Counselling Services Grow From One Counsellor to a Team of Six
Disclosure: Kari Walton's husband is the Chief Financial Officer of Search Engine People.
Client
Kari Walton Counselling Services
Industry
Counselling and Psychotherapy
Services
Website, Google Ads, SEO, Google Business Profile, Social Media
Engagement Start
2019
The Client
Kari Walton Counselling Services is a counselling and psychotherapy practice based in Cobourg, Ontario, serving clients in person and online across Ontario. The practice was previously known as Symmetry Counselling and rebranded around 2021.
Search Engine People has been its digital marketing partner since 2019, handling the website, Google Ads, SEO, Google Business Profile and social media.
The Challenge
When the partnership began, Kari was the practice's only counsellor. Growing the practice meant a steady flow of new clients, and in 2019 the practice didn't yet have a website.
The practice needed to:
It needed one partner who could take care of all of it.
"I really appreciated all the assistance and advice throughout our relationship. They're always available when I need them, and always trying new things to help grow my business."
— Kari Walton, Owner, Kari Walton Counselling Services
The Strategy
Search Engine People took on the practice's full digital marketing, from the website to paid search, local SEO and social media.
Website Build and Rebrand
SEP built the practice's website in 2019, then moved it to the new Kari Walton Counselling Services brand around 2021.
Google Ads
Search campaigns, each paired with its own landing page.
SEO and Google Business Profile
On-page and off-page optimization, plus regular Google Business Profile updates.
Social Media Management
Ongoing management of the practice's Facebook and Instagram.
The Impact
Leads started arriving almost immediately.
The first leads came in the second week after launch.
The practice is consistently in the Google Maps top 3 for local searches, and ahead of local competitors in most search results.
Cost per acquisition and monthly new client inquiries both meet their targets.
Google Ads brings in about half of the business, and organic search brings in the rest.
Over five years, the practice grew from one counsellor to a team of six.
Today, the practice consistently meets its monthly target for new client inquiries.
Why Kari Values Search Engine People
For Kari, the results came with a partner she could count on.
Always Available
Assistance and advice throughout the relationship, with the team there when the practice needs them.
Always Trying New Things
Ongoing testing of new ideas to keep the practice growing.
The Takeaway
Since 2019, Search Engine People has handled the website, paid search, local SEO and social media for Kari Walton Counselling Services, so Kari could focus on her clients.
Paid and organic search now each bring in about half of the business, the practice holds a top 3 spot on Google Maps, and it has grown from one counsellor to a team of six.
For counselling practices and other local service businesses that need a steady flow of new clients, this case shows what a long-term, full-service partnership can do.
