How Search Engine People Restored Growth and Delivered 161% YoY Traffic Gains for PAR Technology
Client
PAR Technology
Industry
Enterprise Restaurant & Retail Technology
Services
SEO
Engagement Start
June 2024
The Client
PAR Technology Corporation is a global technology solutions provider serving restaurants and retailers. The company offers point-of-sale systems, digital ordering, loyalty programs, payment infrastructure, and hardware solutions that power operations worldwide.
With strong brand authority and a competitive search environment, organic performance plays a critical role in driving qualified interest from enterprise buyers.
The Challenge
PAR’s SEO performance had been steadily declining for six months under a previous vendor. Then, a major Google algorithm update in June 2024 significantly reduced traffic. Organic visibility dropped. Momentum stalled. Growth turned negative.
PAR needed to:
- Reverse the decline
- Recover from algorithm impact
- Restore high-value keyword rankings
- Return to sustainable traffic growth
Stability was not enough. They needed forward movement.
"Our website has grown in traffic by a minimum of 10% month over month. Comparing October 2025 to October 2024, we saw a growth of 161%. It’s been a phenomenal experience."
— PAR’s Digital Marketing Specialist
The Strategy
Search Engine People implemented a structured enterprise SEO recovery plan built around technical stability, intent alignment, and authority growth.
Technical and SEO Audit
The engagement began with a comprehensive audit to identify crawl inefficiencies, structural gaps, and missed ranking opportunities. Clear, prioritized recommendations were delivered for immediate implementation.
Page-by-Page Intent Optimization
Each core page underwent detailed keyword research and alignment. Instead of broad traffic targets, the focus was on matching search intent to business value and improving relevance for competitive enterprise terms.
Strategic Authority Development
After foundational improvements were in place, focus expanded to backlink acquisition and authority reinforcement to strengthen competitive positioning in high-value SERPs.
Execution was phased, disciplined, and aligned with enterprise standards.
The Impact
Within months, performance began to shift.
This was not incremental improvement. It was a full reversal of trend followed by measurable expansion.
Why PAR Values Search Engine People
For PAR, results were matched by execution.
Performance and Accountability
Growth was measurable and tied directly to strategic changes.
Responsiveness
Search Engine People delivered on time and remained proactive during busy cycles.
