What is Content Marketing?
Content marketing is the preeminent means of positioning your company as an authority in your industry. Prospective customers are asking questions about solutions and services like yours, and the better you answer those questions via your content, the more likely you are to win their business. With content marketing services from SEP, you will:
- Effectively target prospects with the right content at every stage of the buying cycle, so that your brand is always at top of mind
- Improve visibility on search engines through remarkable content, so that more prospects will be able to find you online
- Build brand awareness and authority to become the trusted subject matter expert in your industry, so that when prospects are ready to buy, they will choose you
Our Content Marketing Services and Products
Content marketing is perhaps the most important part of any inbound marketing strategy. It allows you to get the right messages, to the right prospects, over the right avenues so that your brand is always at top of mind. But in order to be effective, your content marketing strategy must be diverse and carefully planned. Here is how we do that:
- Content Planning: We begin our content planning process by developing a detailed understanding of your target buyer (we can even help you visualize it through a buyer persona). We help identify what kind of questions your prospects are asking, and then strategize how we can answer them via content that will lead them to do business with your company. We provide comprehensive, diverse content plans that are customized to meet your marketing goals.
- Content Creation: We create remarkable content designed to answer questions and provide help to prospects at every stage of the buying process. We are proudly format agnostic, meaning we create myriad content dependent on your goals: blog posts, eBooks, infographics, videos, whitepapers, decks, social content you name it, we do it.
- Content Promotion: Creating content that nobody sees doesn't get you the results you want. That's why our content marketing strategies encompass content promotion. We not only plan and create content, we also employ strong promotional campaigns over social media, directories, and other relevant platforms so that your target audience gets the content that leads them toward your products and services.