What is a Site Speed Audit?

Since Google continues to focus on delivering relevant search results and a good user experience to searchers, your site speed audit should be a priority. A slow website loading speed results in a poor experience for site visitors, and therefore, a site with a slow load time may be demoted in search engine rankings.

While a faster site speed cannot increase your rankings, a slow site can have a detrimental impact on your site's positioning in search engine results pages. Additionally, it's important to improve your website speed to promote a good user experience. For every extra second that your visitors have to wait for a page to load, you could be losing a potential sale.

How Does SEP's Site Speed Audit Work?

If your website loading speed is noticeably slow, takes over 3 seconds to load, or loads slowly on mobile platforms, you could benefit from Search Engine People's Site Speed Audit. Our SEO experts will perform both a desktop and mobile website speed analysis to determine the cause of your poor load times. We'll then recommend speed optimization tactics that may include improving elements of your web design, code, hosting provider, database or site content in order to increase overall speed.

Benefits of a Site Speed Audit

  • Improving website loading speed keeps users on your page. According to Gomez.com, almost half of web users expect a site to load in 2 seconds or less, and will abandon a site that doesn't load within 3 seconds.
  • A faster site keeps visitors engaged. Increase page views and reduce bounce rates with a site that loads efficiently.
  • Lose fewer sales. 79% of online shoppers who encounter issues with site performance say that they wouldn't return to the site to purchase.

For more information on how a Site Speed Audit can help you get more performance out of your website, get in touch with SEP's website optimization experts today. Call 1-877-584-7304.

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