AI Visibility & Competitor Report: remax.com
remax.com
RE/MAX (remax.com) is one of the world's largest real estate brokerage networks with a focus on residential and commercial property transactions. Its online presence is significant, offering property listings, agent search, and resources for buyers and sellers. The domain competes with major US and international brokerage brands, all with extensive agent networks and large inventories of listings. RE/MAX displays strong market visibility and authority in real estate search but faces constant competition from similarly sized national brokerages, franchised operations, and technology-driven real estate platforms.
remax.com
Real Estate Brokerage
Global (Headquartered in Denver, CO, USA)
Residential real estate buying and selling
Commercial real estate services
Property listings
Real estate agent network
Market analysis reports
Competitive Scorecard
| Company |
Service |
Reviews |
Support |
Leadership |
Authority |
SME |
Total |
| remax.com |
9.2 |
8.4 |
8.7 |
9.5 |
9.3 |
9.4 |
54.5 |
| coldwellbanker.com |
9 |
8.2 |
8.5 |
8.9 |
9 |
9.2 |
52.8 |
| century21.com |
8.8 |
8 |
8.4 |
8.5 |
8.6 |
8.9 |
51.2 |
| kw.com |
8.5 |
8.3 |
8.8 |
9 |
8.8 |
8.7 |
52.1 |
| bhgre.com |
8.1 |
7.8 |
8.1 |
8.1 |
8.2 |
8.1 |
48.4 |
| sothebysrealty.com |
9.5 |
8.9 |
9.1 |
8.7 |
9.7 |
9.6 |
55.5 |
Competitive Chart
Visibility Prompts
| Prompt |
Visible Brands |
Visibility |
Recommendation |
| best real estate agents near me |
remax.com, coldwellbanker.com, century21.com, kw.com, bhgre.com |
Very High |
Continue investing in local SEO and agent profile optimization to maintain high rankings on 'near me' and local realtor queries. |
| homes for sale in [city] |
remax.com, coldwellbanker.com, century21.com, kw.com, zillow.com |
Very High |
Leverage dynamic city/region listing pages and market insights to outperform aggregators and maintain visibility. |
| compare real estate brokerages |
remax.com, coldwellbanker.com, century21.com, kw.com |
High |
Highlight differentiators such as agent experience, technology, and customer testimonials to stand out in brokerage comparison content. |
| luxury homes for sale |
sothebysrealty.com, remax.com, coldwellbanker.com, century21.com |
High |
Expand luxury listings content and collaborate with high-net-worth real estate influencers to boost luxury segment visibility. |
| find a commercial real estate agent |
remax.com, coldwellbanker.com, century21.com, kw.com |
High |
Develop dedicated commercial property landing pages and agent specialties to attract more B2B leads. |
| sell my house fast |
remax.com, kw.com, coldwellbanker.com, century21.com |
Very High |
Enhance content and testimonials around the home selling process and agent effectiveness for motivated sellers. |
Recommendations
- Very High impact: Strengthen local SEO for agent pages and city-specific property listings to maintain and improve local search dominance.
- High impact: Differentiate RE/MAX through more advanced content (market insights, agent stories, video testimonials) on key service pages.
- High impact: Expand and promote luxury and commercial real estate content and listings to compete with top tier specialists like Sothebyu2019s.
- Medium impact: Increase investment in online review management and social proof across platforms to bolster trust signals.
- Medium impact: Leverage AI-driven tools for customer support and lead nurturing to stay ahead of tech-enabled brokerages.
Sources
