pinterest-marketing

Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition.

You might be worried that getting started with Pinterest is a huge time commitment, but that's really not the case. You can get a world-class Pinterest campaign off the ground in just 10 minutes a day, five days a week. That's under an hour a week! Here's how to do it.

Repin Existing Content On Pinterest

To start with, remember that there's no shame in recycling! Spend a couple minutes each day running keyword searches for your industry or your niche. You're going to turn up a treasure trove of cool stuff that will fit right in with your brands identity.

The point in doing this is threefold. First, the most successful Pinners are prolific. They're always looking for cool stuff to share, and doing so makes their page feel fresh, active and relevant. Second, it demonstrates you're a thought leader in your industry since you're taking a regular look at everything else that's out there.

Finally, you're going to be exposing yourself to a whole bunch of inspiration. Who knows how this will positively impact your company or your products!

Pin Content From Your Own Website

If artful re-appropriation is one of the keys to Pinterest greatness, then make sure you're borrowing from the best yourself!

Don't be afraid to pin your own products, but make sure you're not overdoing it. A healthy ratio for this is 1:4. A bigger ratio will make you look overly self-promotional, while a smaller ratio will under-represent your own brand.

One thing to note. Your repurposed content will be even more effective on Pinterest if you take the time to create taller versions of your featured images. Firing up Photoshop or Pixlr might take a little bit of time, though, so budget this task beyond the 10 minutes you've set aside for actual pinning.

Schedule Pins

No matter how well you budget your pinning time throughout the week, there's always that pesky weekend to take into account. The Internet doesn't shut down on Saturday and Sunday, after all, so you want to make sure your feed doesn't go silent while the rest of the world has their heads buried in their smartphones and tablets.

That's where scheduled pins come in handy. Check out services like Buffer, Tailwind and Viralwoot to get started automating your weekend pinning. In fact, you can automate many of your social media accounts this way. Try preparing batches of pins, tweets and statuses throughout the week so they're ready to go live over the weekend. You can also schedule them for times during the week when you wont be around to pin.

Speaking of which, if you have a smartphone, you can install the Pinterest app and easily spend a few minutes pinning whenever you have downtime. Sure, it is technically outside of your ten minutes a day, but who doesn't have a little downtime in their day? It's sure more productive than getting a few rounds of Angry Birds in. That's part of how I grew my own audience of several thousand followers on Pinterest!

Interact with Group Boards

One of the very best things about Pinterest is its emphasis on collaboration. Unlike Facebook and Twitter, Pinterest encourages groups of people with like minds to get together and work as one on a shared stream. Some of these groups have thousands of followers, while others have just a small handful. Take a look around on your own or make use of dedicated tools like PinGroupie to find boards that you could contribute something to.

There are a number of benefits to embracing Pinterest's social tendencies. The first is to drive more organic traffic to your site. Taking part in group boards naturally exposes your work to a larger and more relevant audience.

The second benefit is that you'll gain followers much more quickly than you could on your own. Anyone who follows the group board will see your stuff and, if you've piqued their curiosity, may start following you. To get the most out of these benefits, though, the usual advice applies: Pin early; pin often, and pin well.

Analyze Your Analytics

Finally, it pays to remember that all of this is for naught if you're not following-up with the nitty-gritty of analytics. How is your content performing? What's working, and what isn't?

Thankfully, Pinterest makes this wonderfully easy with Pinterest Analytics. Naturally, there are also a bunch of quality third-party services if you want to get even more bang for your buck. The point is, turning your Pinterest activities into repeatable and scalable habits is only half the battle.

Commit a few minutes out of your budgeted 10 to study your analytics dashboard from the previous day. Make note of your top performers along with the pins that fell a bit flat. there's a wealth of knowledge Here's at your fingertips, including individual pin performance, repins and impressions. The best part is you don't have to spend a bunch of time on this. Over time, you'll get better and better at spotting trends and learning which approaches work the best.

By finding out what your followers like and what they don't, taking part in group boards, tailoring your approach to your followers particular interests and demonstrating your brand is social by nature, you'll find your voice as a marketer and as a pinner. that's probably worth a few minutes out of your daily routine.

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* Lead image adapted from markus spiske