Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish [...]
Businesses owners and marketers are always looking for new ways to grow their social audience. When you have a strong group of followers, fans and friends on social media, you have a direct line of communication to a group [...]
Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should make [...]
Text alone isn't enough to attract customers and ensure engagement is high. We're living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That's why apps like Instagram are so popular and why [...]
Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition. You might be worried that getting started with Pinterest is [...]
Twitter is one of the most popular social networks around today, and it is an absolutely indispensable tool for marketers and advertisers alike. No one wants to just believe a point like that at face value, however, so lets look [...]
It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. [...]
So you're looking for content that will drive engagement, generate leads and lead to greater exposure online? Consider interactive content. Interactive content is different than your normal "read me and share" fare that many content marketers use to generate inbound [...]
After the release of Google's Pigeon update in mid-2014, local search became more important than ever. Some businesses - such as those from the jobs, real estate, film and insurance industries - tumbled from their original search rankings. Others were [...]
In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that [...]
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