Your 12 Step Social Strategy Blueprint For 2013

by Keri Jaehnig January 10th, 2013

Not Your Grandma's Social Strategy Blueprint! At first small business owners and entrepreneurs may be a bit intimidated by social media. They know they need to be utilizing social media, they may know a few reasons why, but at first, it's a bit foreign. When you find out a bit more about actually engaging on [...]

Common Name Personal Branding

by Brian Farrell January 9th, 2013

If you search my name on Google, you'll find a lot of "me". Brian Farrell is a CEO, an Attorney, an Artist, a Coroner and a Professor. And then there's me, and many others. With 7 billion people and counting, even less-common names may be shared with dozens of people around the globe. So how [...]

Mastering The Art Of International SEO

by Steven Macdonald January 9th, 2013

Multi-million dollar international advertising campaigns are now a thing of the past if you want to go global. You can now reach new markets with ease in a low-cost and risk-free fashion. Although English remains the "global language", less than 30% of global search engines queries are in English. Google may have the majority search [...]

Keyword research is one of the cornerstones of any SEO campaign. The keywords your select will determine what kind of search results your website will ultimately rank for and what kind of traffic your site will be sent from the search engines. That being said, keyword research is also one of the hardest components when [...]

Pinterest vs. Instagram for Your Brand

by Brittney Dudar January 8th, 2013

40% of people respond better to visual information than text. (source: HubSpot) Pinterest and Instagram contribute to a significant amount of people getting visual. When it comes to utilizing these tools in your business' marketing strategy, which one should you choose to spend your precious time on in your effort to build and strengthen your [...]

Three Key Secrets To A Successful Branding Campaign

by Chris Nosal January 7th, 2013

As anyone in marketing or business knows, branding can make or break you. You can have an amazing product, all the money in the world, and the best promoters in the world; but if you cant get across what your company stands for, youre dead in the water. Unfortunately many businesses get confused about what [...]

The last few years have seen many new changes in the way Google views and calculates SERPS (search engine results page). From Panda to Penguin, it seems the "Big G" is destined to make life for internet marketers that much more difficult. With the advent and popularity of social media platforms Google gained a new [...]

7 Types of Content To Get You Started on Pinterest

by Kristy Bolsinger January 4th, 2013

Riding on the wave of image based social media sites Pinterest has captured our attention. Some times it's a marketers best friend. It can drive product awareness, sales, traffic and even links. At others…it can be the most confusing part of your day. "What in the world are you supposed to 'pin'", you might be [...]

Google Is Not Fair, But Neither Is Life

by Manish Pandey January 3rd, 2013

Photo credit: surrealpenguin I'm desperate, I don't know what to do!" A good friend messaged me on Skype during work hours, something I usually ignore. This time I had to give in, because I knew his pain. Google updates have been killing me. I wasn't sure what help I could offer my friend, but I [...]

Having something go viral or not is out of your control. But getting the ball rolling by making sure people WANT to share your material? That's easy. Here's exactly how.