5 SEO Tools You Might Be Missing from Your Aresenal

by Jordan Kasteler December 1st, 2008 

There are so many SEO tools out there with more and more releasing and existent ones coming out with new features frequently. It's hard to keep up with all of them, test them out, and find a good fit for you. While the majority of SEO Tools are a dime a dozen there are some people prefer more than others whether it's for the graphical user interface, usability, and/or speed of the tool. I'd like to introduce you to a few of these tools that may streamline your optimization process.

  1. ExactFactor
    ExactFactor is an search engine optimization campaign tracking tool to add to your SEO tools collection. They provide a free utility to track your search engine result positioning without having to check your position all the time.While a tool to automate that process is nice, they’re a dime a dozen. This tool is a bit different because not only do they track your site but they track your competitors and send you email alerts when you’ve moved up/down or a competitor has moved up/down.

    Email alerts are very handy because you can get instant notification of SERP fluctuation that you can be aware of. Have you ever had an SEO client calling you complaining of a search result fluctuation you haven’t notice because you haven’t checked it in a couple days? I know I have, it’s nice to be able to know what the situation is before the client calls.

    Below is a screen shot of inside ExactFactor’s easy to use interface. It’s not hard to figure out and very intuitive. You can’t complain when it’s free.

    ExactFactor SEO Tool

  2. LotusJump
    LotusJump is a link building tool that can be used by SEO firms or Webmasters interested in do-it-yourself link building for their site. The tool makes suggestions of four different types of tasks it recommends you should do. It does this by scouring your competitor's backlink profiles based off your site and the keyphrases you are optimizing for. The four different groups of tasks are:

    • Buzz - Tasks where you are referred to possible places to mention your brand/site for buzz based on keyword mentions.
    • Content Generation - Tasks where you are referred to relevant site to add content on with embedded links back to your site.
    • Competitive Analysis - Tasks where you are referred to common link hubs of your competitors to obtain links from.
    • Directory Submission - Tasks where you are referred to relevant directories to submit your site to for links.

    I find LotusJump to be a good link building training tool. After using it for awhile a newbie starts to get the idea of what to look for when building links. This tool can be best used by SEO agencies training new link builders that they hired out of college for low wages in my opinion. Check out the demo video below:

  3. X-Browser SEO Tool
    X-Browser SEO Tool is a bookmarklet by Search & Social that can be utilized in either Firefox, Google Chrome, Safari and Opera on Windows and OS X to find information vital to search engine optimization. The bookmarklet never needs to be updated since the tool is changed on our end. Just add the bookmarklet to your bookmark's toolbar, and begin to audit the web.Drag this link to your bookmark bar and then launch it on any Webpage including Google search result pages.
    X-Browser SEO Tools

    See video demo below:

  4. RankSense
    RankSense is an SEO productivity tool designed for a wide-ranged audience of Internet marketers, developers, and bloggers. It guides you through several optimization, reporting, and management categories including:

    • Search Engine Friendliness
    • On-Page Optimization
    • Scheduled Tasks
    • Market Research
    • Off-Page Optimization
    • Reports

    While SEO can never fully be automated, the software’s true intelligence is in its ability to act as your personal search engine optimizer:

    • Intuitive, wizard-driven interface that speeds up search engine optimization while concealing the underlying technical complexity involved.
    • Two modes of operation to match any user, including a smart mode for new users and classic mode for advanced users.
    • Automatic Updates that keeps your software updated on new search engine trends.
    • Say it once, remembered always —provide data in one task and RankSense will generate results using that information in all subsequent tasks. Your work is saved automatically and your session restored each time RankSense launches.


  5. Raven SEO Tools
    Raven is an SEO tool that has many cool features including:

    • Research and Analysis - You can analyze content and research keywords with an aggregation of tools such as SEODigger, Wordtracker, AdWords Research tool.
    • Campaign Management and Link Building
    • Content Management and Analysis - Content manager allows you to upload and store content you use for syndication which you can export in an XML feed. Included is a web-based blog manager tool as well.
    • SERP Keyword Tracking - Your discovered keywords from your analysis can be tracked with the SERP tracker and recorded for your SEO campaigns.
    • Analytics and SEO ROI Reports - Allows you view cached version of search engine result pages and track typical analytic data that can tie into your site's conversions.
    • Private Label Custom Reports - You can white label SEO reports and personally brand them for your clients if you work in an agency environment.

    One of the coolest things is not only can you do all this in the backend admin panel but you can do it through your very own toolbar! It makes automation very handy. I definitely recommend checking them out. See the video demo below:

Bonus: SEJ Tools - A great addition to your SEO Tools arsenal!

Full Disclaimer: I registered for three affiliate partnerships with RankSense, LotusJump, and Raven SEO Tools prior to this post because I might as well if I'm going to write about them.

Jordan Kasteler

Jordan Kasteler is the SVP of Content Development and Managing Partner at BlueGlass, an industry leader in search engine optimization and social media marketing.

Utah SEO Pro

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51 Responses to “5 SEO Tools You Might Be Missing from Your Aresenal”

  1. I was just looking at Lotus Jump, and it looks like a very valuable tool. I only wish it was possible to register more than one site in an account … it's a tad pricey for just one site.

  2. Kemotions says:

    Really great! but I think linkvendor is great also . what do you think about it?

  3. Saad Kamal says:

    Thanks Jordan for sharing. LotusJump was new for me. I'll try it out.

  4. Writer says:

    Lotus Jump is absurdly expensive.

  5. Thanks for sharing. These will help me out soooo much!

  6. […] Search Engine People habe ich noch ein besonders abgefahrenes Bookmarklet entdeckt: Einfach mal paar Informationen über […]

  7. Mike Volpe says:

    Nice list of tools. You might also want to check out http://Website.Grader.com – its a free SEO tool.

  8. It is crazy how many SEO apps are available, with more and more coming to my attention via blog posts such as this one. Ranksense I am au fait with, and free tools always begs exploring. The paid offerings one can't always explore, so it is nice to gain insight in this manner.b Thanks for sharing!

  9. ExactFactor is new for me. Is there one URL for one account limit only or am I missing something?

  10. Shannon says:

    Very nice list. Thanks Jordan.
    ExactFactor is really useful! I like it.
    I'm now checking the X-browser. Seems to be useful.

  11. Judit says:

    Thanks for the sharing. Those are really great tools indeed. I added few to my SEO arsenal 😉

  12. wow! nice article on SEO, very well explained about seo really very interesting.thanks for sharing such a good information.

  13. Thanks for the links. Some interesting tools albeit somewhat expensive.

  14. seodoz says:

    Thanks Jordan!

    Some tools are really useful & new to me.

  15. So expensive! I suppose that there is nothing called a free lunch. Thanks for the links.

  16. Utah SEO says:

    @Odzyskiwanie Danych yes, i believe there's just one URL per account.

    As for these tools being expensive, some are, some aren't but there's a lot that goes into them.

  17. You helped me a lot because I need to optimize a little bit my website

  18. […] 5 SEO Tools You Might Be Missing | Search Engine People | Toronto […]

  19. @Utah SEO – There's a suggest feature on their website. I suggested allowing more websites and keyword tracking. Let's hope they'll do that for free :)

  20. We use some of these tools and they are worth paying for in the long run.

  21. Awesome tools. There's so many seo tools being released everytime that it's hard keeping track of them. Here's a link to other great seo tools

  22. I have been using Raven SEO Tools for quite some time. What can i say? They are indeed a provider with the most comprehensive SEO tools.
    Rif Chia

  23. Justin says:

    I wrote a great new tool to get relevant educational links from .edu blogs. Not because the tld .edu is necessarily better than .com, .net, or .org tlds but because educational sites normally have high page rank and are highly trusted by all search engines! http://www.seopositions.net/edu-blog-finder.html

    I hope you don't mind me plugging it in as I feel that it could help your visitors! Thanks, and great post!

  24. Metaspring says:

    Yes I was certainly missing some of these tools from my 'arsenal'. The LotusJump link building tool sounds especially good. Thanks for putting together this list.

  25. srikanth says:

    Exactfactor seems to be an interesting tool. Thanks for share.

  26. I like exactfactor and raven seo tool, these two tools give us a change to ty their tools. And after test it, I like exactfactor

  27. […] mindset. For example, Jordan Kasteler wrote a great post on the Search Engine People blog about 5 SEO tools you might be missing that if harness properly can create vast cross sections of market intelligence […]

  28. […] mindset. For example, Jordan Kasteler wrote a great post on the Search Engine People blog about 5 SEO tools you might be missing that if harness properly can create vast cross sections of market intelligence […]

  29. […] mindset. For example, Jordan Kasteler wrote a great post on the Search Engine People blog about 5 SEO tools you might be missing that if harness properly can create vast cross sections of market intelligence […]

  30. Thanks for this list! My favorite is ExactFactor, especially since until now I've been using a (rather expensive) piece of software that was slowing down my computer a lot when checking for rankings.

  31. I just checked out exactfactor over the past week, and it totally rocks. Thanks for making me aware of it.

  32. Thanks for the tools. Now I just gonna have to go over to each of them and check them out for myself 😀

  33. LotusJump looks like a sweet tool but is it really $99 per month?

  34. Great list, thanks for putting this together! I'll be checking out these tools to optimize my blog this weekend. Looks like exactfactor will be especially helpful.

  35. Exact Factor Rocks. Although I still like the old tools Web Position, WebCEO, ExactFactor will serve it's purpose when I am not on the computer where I installed WebPosition and WebCEO.

  36. Well, by reading the comments of all of you guys, all the 5 tools look to be very useful and helpful however i'm gonna check each and everyone to see their functionality and then will be able to deliver my comments as to how useful and dependable they are.

    Harris Miller.

  37. SEO Robin says:

    The raven seo tools are great. I have been using tools from seoanalytic.com. They have a whole array of tools. Hope that helps too.

  38. Nikki How says:

    My pick would be ExactFactor because of the "Alerts". It would be of real help to learn as and when ur rankings fluctuate and u can more or less relate that to ur recent Seo efforts (real crucial)

    Checking and re-checking when rankings fluctuate is a big no no for lazy Seo's 😉 Automatic alerts are better :)

    Nikki How

  39. It is always nice to see these new tools come out but I just do see (m)any of them adding much new to the table. Personally I stick to SEOelite and KWelite as they provide most of what I'll need to get the job done. But maybe I'm just old fashion :)

  40. Fantastic post – i haven't really read below exactfactor, but that's exactly what I need, so thanks very much :)

  41. I was reading another article on the site and stumbled accross this one and not having heard of any of the tools which i guess shows my novice status am going to research them all over the weekend.
    Thanks again

  42. Ludo says:

    Thanks for these tips =)

  43. Corey says:

    ExactFactor is some good stuff! Thanks a ton dude. Awwwwwesome.

  44. Great post Jordan.

    Can't wait for the debut of your WebmasterRadio.FM show on mobile marketing with Cindy Krum.

  45. […] SEO Tools you may not have heard about by Jordan Kasteler […]

  46. t-shirt says:

    Good five tool thank you. Anather very good tool is seoquake for mozilla, that show pr, back link, the site's age, the keywords density, ecc

  47. Streaming says:

    I have tried those tools and i think that they are very useful.Great post

  48. The listed tools are not the usual tools that we see in most contents about SEO tips/strategies and tools. Thanks for sharing these tools and these for sure are great help for those seeking to improve the performance of their sites.

  49. Jonathan says:

    Thanks for a great post! I am currently doing some SEO on my blog hoping to generate a little extra traffic. Looks like the tools/software in this post could really help me out. Thanks for sharing with the community.
    .-= Jonathan recently posted: How To- Freeswitch Crash Debugging with GDB and Backtrace Tutorial =-.