Jordan Kasteler

/Jordan Kasteler

About the Author: Jordan Kasteler

Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.

Jordan Kasteler

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

"Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory [...]

By | August 10th, 2017|Marketing, Social Media Marketing|Comments Off on The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

5 Landing Page Tools to Boost Your Conversions

Gone are the days when you could write compelling content on your blog and attract a flock of new audience members. Now, people are busier than ever. To capture their attention, you need a page on your website that [...]

By | May 9th, 2017|SEO|Comments Off on 5 Landing Page Tools to Boost Your Conversions

3 Tools To Monitor Site Changes

Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn't have, there's a place for site change monitoring in your tool box. Here are [...]

By | March 30th, 2017|SEO|1 Comment

What Is Time To First Byte, And How To Improve It

On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue [...]

By | August 15th, 2016|SEO|Comments Off on What Is Time To First Byte, And How To Improve It